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Zeotap at Couch Confidentials by Martech Therapy | CDPs, AI & Building Real-World Data Strategies

In this episode of Couch Confidentials by Martech Therapy, our CEO Elad Simon sits down for an open and honest conversation about Zeotap’s journey, the realities behind CDP projects, and what it really takes to turn customer data into real business impact.

From scaling teams and navigating privacy-first markets, to how AI is shaping the future of customer data platforms, Elad shares his perspective on building practical, meaningful innovation in a complex industry.

A candid look behind the scenes at Zeotap — the challenges, the learnings, and what’s next.

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