Customer expectations are rising, and so are the demands placed on modern brands. For Sky Italia, delivering 1:1 experiences at scale required more than a tool. It required a fundamental architectural evolution.

As the gap between collecting data and acting on it in real-time closes, brands must rethink how customer data is segmented and operationalised.

In this session, Sky Italia and Zeotap will break down how this transition played out in practice and what it takes to make real-time personalisation work at scale.

What We’ll Cover

• How Sky built 1:1 personalisation to deliver the Next Best Action to every customer
• Behind the scenes of reducing segment refresh times from 24 hours to real-time
• Moving from 2M to 10M records processed per hour
• How squad collaboration that spanned multiple teams and stakeholders was key to unlocking tailored solutions