A full CDP, inside your Snowflake account

Stop syncing your data to another cloud. Build audiences, resolve identity, orchestrate journeys and activate to 250+ destinations inside Snowflake. Zero data movement.

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Available on Snowflake Marketplace. Buy with your committed Snowflake spend.

Why Zeotap on Snowflake

Three reasons Snowflake
teams choose Zeotap.

Your data never leaves Snowflake.

Zeotap runs inside your Snowflake account on Snowpark Container Services. Audiences, identity and predictive models sit on the same governed data.

A full marketer UI. Not a notebook.

Drag-and-drop audience builder, journey canvas, consent dashboards — the experience your business users expect, deployed natively inside Snowflake.

Composable. Zero-copy. Private by default.

Built in Germany under GDPR from day one. Consent enforced at activation. You stay in control of every record.

For regulated industries

Effectively, Snowflake on-prem.

Banking, telecoms, insurance and public sector teams need a deployment auditors approve before marketers do. Zeotap runs inside your Snowflake account via Snowpark Container Services — your data never crosses a vendor boundary, never lands in another cloud, never leaves your compliance perimeter.

GDPR

SOC 2

ISO 27001

ISO 27701

Data residency by region

The only complete CDP that runs inside Snowflake.

Every other vendor runs the CDP in their own cloud and either pushes queries down to the warehouse, or ships a single native feature that feeds a platform living elsewhere. Zeotap runs the whole CDP — identity, segmentation, orchestration, activation — as containers inside the customer’s Snowflake account (SPCS). Same data, same region, no round-trip to a vendor cloud.

Dimension	Zeotap	Hightouch	Tealium	GrowthLoop	Treasure Data
Marketplace product type	Native App + SPCS containers Full stack in-account	Connected app (external SaaS) + one Cortex Native App (AI Decisioning)	Native App	Native App (Cortex) + connected app	Federated “Live Connect” connector — not a native app
Where the application logic runs	Customer’s Snowflake account (containers); thin UI external	Hightouch cloud; SQL pushed to the warehouse	Tealium cloud; segment builder in-account	GrowthLoop cloud; gen-AI layer in-account	Treasure Data cloud
Native scope delivered	Full composable CDP	AI Decisioning only	Audience / segment building only	Generative audience and discovery layer	None — federated query only
Identity resolution in-account		~ Compute in-warehouse, orchestrated from cloud	Tealium cloud	~	Treasure Data cloud
Segmentation in-account		~ Queries in-warehouse, app external	This is its whole job	Gen-AI builder
Orchestration and activation in-account		Syncs from Hightouch cloud to destinations	Runs on Tealium’s connector network	GrowthLoop app
Runs standalone — no vendor-cloud round-trip		Requires Hightouch cloud + IP allowlist / PrivateLink	Feeds the Tealium platform	Engine spans native module + cloud
Data and core compute stay in customer’s region		~ Control plane and metadata in Hightouch cloud	~ Activation / profiles in Tealium cloud	~	Queries Snowflake from outside
Status reflects what executes inside the customer’s Snowflake account vs. what runs in the vendor’s cloud. “Partial” = compute runs in the warehouse but the application logic / control plane sits outside it. Sources verified June 2026; competitor architectures evolve, so re-check before client-facing use.

Full support ~ Partial / limited Not supported

The line that wins the room

Everyone else runs the CDP in their cloud and either pushes queries down or ships one native feature. Zeotap runs the whole CDP as containers in the customer’s Snowflake account. Same data, same region, no round-trip.

Ingenuity at work

ZeoAI. Trained on your data, where it lives.

Predictive models for propensity, churn and lifetime value train on your first-party data, where it lives. Marketers describe the audience in natural language — ZeoAI builds it, explains the logic, and forecasts the lift before activation.