At Zeotap, our mission has always been simple: help enterprises unlock the full value of their customer data.
Today, we’re proud to share that we’ve been recognised as a High Performer in the G2 Grid® for Enterprise Customer Data Platforms (CDP), based entirely on verified feedback from enterprise users.
This recognition reflects the experiences of the organisations we partner with every day, across use cases such as media efficiency, customer intelligence, and privacy-first data activation.
What does “High Performer” in the G2 Grid® mean?
The G2 Grid® ranks vendors based on two key factors:
- Customer satisfaction (reviews)
- Market presence
Being recognised as a High Performer means Zeotap has received strong customer satisfaction scores, particularly from enterprise users, even in a highly competitive and fast-evolving CDP landscape.
Why this recognition matters for enterprise CDP buyers
In today’s landscape, enterprises are not just looking for data unification. They need platforms that are:
- AI-powered, enabling smarter decision-making and automation
- Highly adaptable, fitting into existing tech stacks without disruption
- Designed for complex ecosystems, with seamless integrations
- Built with privacy and compliance at their core
Customer feedback on G2 highlights Zeotap’s ability to deliver:
- Faster time-to-value
- Measurable business outcomes
- Strong collaboration between business and IT teams
What customers value about Zeotap
Across industries including retail, media, and telecommunications, organisations trust Zeotap to:
- Improve match rates and activation
- Enable smarter segmentation
- Drive media efficiency and better ROI
- Deliver a unified and compliant customer view
- Support long-term transformation initiatives
This feedback reinforces our focus on building a platform that is not only powerful, but also flexible and easy to operationalise.
How Zeotap stands out in the CDP market
As the CDP category evolves, enterprises are moving toward solutions that combine:
- Advanced identity resolution
- AI-powered orchestration
- Flexible, modular architecture
- Seamless integration with existing infrastructure
Zeotap is designed to meet these needs, helping organisations activate their customer data faster and more effectively.
Looking ahead
This recognition is an important milestone, but we see it as part of a broader journey.
As the role of first-party data and AI continues to grow, we remain focused on innovation, customer success, and delivering tangible business outcomes.
We’re grateful to our customers and partners who shared their experiences and continue to shape the future of Zeotap.
