Build Your MarTech Stack in the Age of AI
Packaged vs Composable CDPs

As AI reshapes marketing, enabling hyper-personalization, predictive insights, and real-time engagement, the foundation remains the same: clean, unified, and accessible customer data.
Join us live on May 19th at 4PM CET as Constantin Hourmouzis (PwC Germany) and Projjol Banerjea explore how to choose the right CDP approach and build a compelling business case for your MarTech investment.

Build Your MarTech Stack in the Age of AI Packaged vs Composable CDPs

What We’ll Cover

Choosing between a packaged and a composable CDP is no longer just a technical decision, it’s a strategic one that directly impacts your ability to scale AI, drive efficiency, and deliver measurable business outcomes.
In this session, we’ll cut through the noise and help you understand not just the differences, but what they mean for your business.

You’ll Learn:

  • What Packaged and Composable CDPs actually mean (beyond the jargon)
  • The real strengths of each approach and the trade-offs to consider
  • How each model impacts AI readiness, scalability, and activation
  • The financial reality: TCO, time-to-value, and commercial impact
  • A practical framework to help you build a business case and choose the right approach

If you’e evaluating your MarTech stack, investing in a CDP, or looking to unlock the full potential of AI-driven marketing, this session will give you the clarity and structure needed to move forward with confidence.

Our Speakers

Constantin Hourmouzis
Constantin Hourmouzis

Director, PwC Germany

Constantin has been leading marketing transformations for major global cooperations, with the objective to enhance their customer engagement efficiency. To achieve this, he uses his expertise to set up the marketing architecture around Customer Data Platforms, shaping marketing organisation and define the data strategy. He is a two times marketing innovation award winner 2020 and 2023 with proven track record leading large scale marketing transformations.

Projjol
Projjol Banerjea

Founder & CPO, Zeotap

Projjol is the Founder and CPO of Zeotap, where he helps brands turn fragmented customer data into secure, usable foundations for growth. He brings deep expertise across identity, architecture, and governance, connecting complex data stacks to real-world outcomes like personalisation and faster activation. He has supported organisations including Sky, Virgin Media O2, Carrefour and Douglas in modernising customer engagement across digital and physical touchpoints.