Maximising Media Efficiency and ROI with First-Party Data

In today’s highly competitive landscape, brands need to ensure every pound spent on media is delivering measurable impact. This exclusive webinar will explore how brands can achieve true media efficiency and maximise ROI through the power of first-party data.

Despite major investments in first-party data, many brands still face a critical obstacle: low match rates. Activation rates as low as 10–40% across platforms like Google, Meta, TradeDesk and more mean millions in potential ROI are being left on the table or worse wasted by targeting the wrong people.

Join us on the 28th November for a live session with experts from VMO2, Entain, and Annalect, as we uncover how leading brands are overcoming this challenge.

Together, we’ll discuss:

• The real cost of low match rates and what it means for your media ROI

• Proven strategies to boost activation and audience reach

• How Zeotap’s Audience Boost helps you unlock more value from your existing data

Don’t miss this opportunity to learn, exchange ideas, and discover how to turn your first-party data into a true competitive advantage and drive measurable growth from every media pound.