Packaged vs. Composable CDP: The Business Case

Join us live on May 19th at 4PM CET as Constantin Hourmouzis, Director at PwC Germany, and Projjol Banerjea, Zeotap Founder & CPO, break down both Packaged and Composable CDPs and give you a clear framework for choosing the right deployment option for your business.

Packaged vs. Composable CDP The Business Case_May

What We’ll Cover

Cutting through the jargon: what Packaged and Composable CDPs actually mean

The value of each: The real strengths of each approach, and the trade-offs that come with them

The financials behind each deployment: TCO, time-to-value, and the commercial opportunity

A framework for choosing: How to assess which model is right for your organisation

 

Who should attend

This session is designed for data, marketing, and technology leaders who are evaluating, re-evaluating, or building the case internally for a CDP investment.

Our Speakers

Constantin Hourmouzis
Constantin Hourmouzis

Director, PwC Germany

Constantin has been leading marketing transformations for major global cooperations, with the objective to enhance their customer engagement efficiency. To achieve this, he uses his expertise to set up the marketing architecture around Customer Data Platforms, shaping marketing organisation and define the data strategy. He is a two times marketing innovation award winner 2020 and 2023 with proven track record leading large scale marketing transformations.

Projjol
Projjol Banerjea

Founder & CPO, Zeotap

Projjol is the Founder and CPO of Zeotap, where he helps brands turn fragmented customer data into secure, usable foundations for growth. He brings deep expertise across identity, architecture, and governance, connecting complex data stacks to real-world outcomes like personalisation and faster activation. He has supported organisations including Sky, Virgin Media O2, Carrefour and Douglas in modernising customer engagement across digital and physical touchpoints.