The end of channel chaos: with Douglas and Virgin Media O2
Douglas, Virgin Media O2 and Zeotap on the playbook for getting marketing channels to work as one.
Two enterprise brands. Two industries. The same problem: customers moving across paid media, CRM, onsite and offline faster than the channels can keep up with each other. Join our live webinar on July 29th at 3pm BST/4pm CEST, the teams behind both walk through how they did it, what is centralised, and where each channel still earns its keep.
Every channel has a job. None of them know about each other.
Paid social knows who clicked. CRM knows who opened. Onsite knows who’s browsing right now. Stores know who is at the till. The contact centre knows who just complained. Five views of the same customer. None of them in conversation.
The result is the everyday cost of enterprise marketing: budget burned reaching customers you already own, abandoned-cart emails that arrive after the in-store purchase, onsite banners that contradict the email that contradicts the call-centre script. Different channels. Same customer. Opposing messages.
What we’ll cover
- Channel by channel — what paid, CRM, onsite, retail media and care do well on their own, and where they break down
- Where channels collide — suppression gaps, contradictory messaging, double-counted attribution, and what causes them
- The CDP as the decisioning layer — what does it do and where do other tools play vital roles
- Telco vs. retail — multi-business convergence at Virgin Media O2, multi-market retail at DOUGLAS, same structural problem
- What we’d tell our past selves — what to centralise first, what to leave in the channel tool, and where the CDP starts paying for itself
Our Speakers
