InfraFlex: No re-platforming. No forced migrations. No compromise. Learn more

From Packaged to Composable CDP. Built Around Your Architecture

InfraFlex: No re-platforming. No forced migrations. No compromise. Adapting around your cloud, warehouse, and workflows to go live in weeks and scale on your terms

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InfraFlex

One CDP. Your Choice
of Architecture.

Packaged or Composable? You Decide

InfraFlex moulds to your existing tools, workflows, and schemas. No rebuilding or rearchitecting

Fits Your Stack (Not the Other Way Around)

Consistency is built-in. Both options run on the exact same schema, identity logic, and profile structure

Powering Real Real-Time

Execute end-to-end use cases in milliseconds. Turn live signals into instant activation when the moment matters most.

Live in Weeks, Not Quarters

Forget 18-month implementation nightmares. With InfraFlex, your first use case is live in weeks

DEPLOYMENT MODELS

Run Your CDP Your Way

Composable

Warehouse-first, zero-copy

A warehouse-native deployment where Zeotap runs directly on your data, ensuring native governance and data sovereignty within your own environment

Zero-Copy Architecture

Zeotap reads your data directly where it lives. No data movement or duplicates

Single Source of Truth

Activate your warehouse data across every downstream application and marketing tool

Native Data Governance

Retain total control over permissions, lineage, and auditing within your own security perimeter

Maximum Privacy Control

Inherit your own security protocols. Data never leaves your environment, governed by your existing PII policies

Packaged

Speed, simplicity, minimal overhead

A fully managed CDP that slots into your stack with minimal prep. Perfect for teams that need high-impact outcomes without heavy engineering involvement.

Choose Zeotap-hosted or Client-hosted (GCP)

Go Live FAST

Get moving fast without extensive data preparation and modelling or engineering effort

Zero Infra Burden

We handle scaling, uptime, and optimisation, so your engineers stay focused on their roadmap

One-Stop Ops

Identity, profiles, and activation in one place. No cross-system friction or tool hopping

Slash Your TCO

Minimize engineering hours, infrastructure management, and overhead

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COMPOSABLE

Warehouse-Native by Design

Composable CDP deployments run directly on your warehouse

BigQuery

Project-level integration

Snowflake

Direct-query via Data Cloud

Databricks

Native Lakehouse activation

Full CDP. Zero Copy

With a composable CDP, your data is never copied. Your warehouse remains the single source of truth

Zero Copy

Activate data in situ to eliminate redundant pipelines and storage costs

Zero Lag

Act at warehouse speed with direct-query activation: no sync cycles

Zero Risk

Inherit your native warehouse governance and maintain total data sovereignty

InfraFlex Values

Two Paths. Same Firepower

Whether you choose Packaged or Composable, you get the full power of Zeotap

Zeotap in Full

No feature gaps, no "lite" versions. Whether you choose Packaged or Composable, you get the full power of our CDP

One Unified Data Model

Consistency is built-in. Both options run on the exact same schema, identity logic, and profile structure

Real-Time & AI at Scale

AI-powered insights and real-time activation run at full strength across both deployment models

A Single Interface

Bridge the gap between teams. Marketing and data teams work within the same platform, interface, and workflows.

Testimonials

What Our Clients Say

The move to Zeotap was a massive success. We were live within 2 months and it has ensured Entain can scale our business cases across the entire organisation

Luke Coney

Senior Product Manager MarTech

Zeotap cut our time-to-value dramatically: we were live in weeks. The integration was lightweight, fully GDPR-compliant, and it has become the central hub for our fan data and personalisation