Why Zeotap CDP?
Create a unified customer viewOur retail customer data platform unifies data from multiple sources and channels to create a single, unified profile for each customer.
Personalisation meets privacyConfidently balance customer demands for personalisation with the need to protect their data privacy and consent preferences.
Deliver multi-channel experiencesKeep customers engaged and active with smarter personalisation across all your marketing and advertising tools.
OUR RETAIL CUSTOMERS
Relationships built on trust.
THE PERSONALISATION PARADOX
Today’s consumers demand a personalised experience with every interaction – but they also have a keen sense of their rights when it comes to privacy and the use of their data.
As a retailer, this is a delicate balance to strike in a rapidly-evolving post-COVID landscape. Zeotap’s Customer Intelligence Platform (CIP) is the perfect retail customer data platform to deliver scalable, accurate personalisation that gets results.
Create a single customer view
The modern retailer has a growing spectrum of customer touchpoints, creating data silos across marketing, customer service and even fulfilment – and the result for the customer is a disjointed experience.
Zeotap’s CIP unifies data from every channel and platform, forming a single customer view that acts as the foundation for consistent multi-channel personalisation.
Deliver multi-channel personalisation
A truly personalised customer journey involves more than reacting to a user’s single session.
Using Zeotap’s CIP, you can create machine-learned predictive segments in just a few clicks, activating them through hundreds of martech and adtech integrations to deliver a personalised customer experience throughout the journey.
Increase conversion rates
Many marketers still rely on website data to target site visitors with campaigns and offers to increase conversion – missing the bigger picture. For example, your website visitor may be a long-time brick-and-mortar customer, needing a different kind of incentive to convert online. Use Zeotap’s CIP to deliver Next-Best-Action based on the full picture to increase conversions.
As CPAs rise, it gets harder and harder to drive strong ROI from paid acquisition campaigns.
With Zeotap’s CIP, you can create suppression audiences from your existing customers, to minimise wasted spend while using machine-learned modelling to target audiences the most likely to convert.
What our customers say
“Zeotap has always set the bar when it comes to quality and security. It is part of their DNA.”
Steffen Roehn, former CIO, Deutsche Telekom
“Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities.”
Kay Schwabedal, Chief Digital Officer, Virgin Media
“Zeotap has tremendously helped us in shaping the marketing strategy of our new fashion collection. By taking the guesswork out with accurate data, we could identify the most profitable interested target audience.”
Bring together all of your data sources into a single platform.
Create a Trusted Golden Record that builds in compliance.
Enhance your data with no-code AI segmentation and deterministic lookalikes.
Deliver personalised, multi-channel customer journeys.