In today’s digital landscape, the ability to deliver personalised and timely messages to customers across various channels is paramount for businesses seeking to drive engagement and foster lasting relationships. With the integration of Airship, a leading app experience platform and Zeotap Customer Data Platform (CDP), brands can now harness the power of real-time data insights… Continue reading Drive Personalised Customer Engagement with Zeotap CDP and Airship
Maximising Marketing Potential with 1st Party Lookalike Modelling
1st Party Lookalike (1P LAL) modeling is revolutionising the way brands extend their audience reach. By identifying users who resemble a brand’s high-value customers, this advanced technique ensures targeted marketing that boosts conversion rates and ROI. In this blog, we will explore the 1P Lookalike feature offered by Zeotap CDP and demonstrate how it can… Continue reading Maximising Marketing Potential with 1st Party Lookalike Modelling