Zeotap made it easy and quick to activate new channels, like TikTok, and provided a user-friendly interface that our marketing teams could easily adopt, without needing a technological background.
The Fan Engagement CDP That Turns Casual Viewers Into Lifetime Fans
Sports, entertainment, and gaming operators win on engagement, not impressions. Zeotap turns every fan signal — highlights watched, tickets bought, game-day app opens — into the next personalised reason to come back.
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CHALLENGES & SOLUTIONS How Zeotap Moves the Needle
O2O Data Unification
By merging browsing and in-stadium purchase data, marketers can capture a 360° view of fan activity across online and offline channels and provide a truly personalised experience
Segmentation at Scale
Setting up hundreds of active segments for various use cases, including acquisition, re-targeting, and customer retention, allows brands to increase the efficiency of their campaigns
Real-Time Activation
Using live data on customer behavior to trigger a relevant message or offer instantly creates a sense of connection, increases CTRs, and boosts conversion rates
Testimonials What Our Clients Say
Zeotap helped us improve the performance of our marketing channels, increasing conversion rates and improving efficiency. With precise targeting, we addressed personalised demand-oriented campaigns
Teresa Schmitt
Head of Performance Marketing
The move from our previous vendor to Zeotap was by far a hugely successful project, we were able to bring this product to market within 2 months, which would usually take 6+months. This was due to the dedication of my colleagues within Entain and speedy responses and support from Zeotap. Zeotap have been extremely professional throughout and have streamlined every blocker Entain have had; this has ensured Entain are able to succeed with our business cases across the whole of Entain.
Luke Coney
Senior Product Manager MarTech
We chose Zeotap for several key factors: foremost was the assurance of safety and privacy. Ease of use was another crucial element, along with the urgency of getting started quickly. Finally, the human factor – effective communication, collaborative interaction, and mutual trust, was paramount.
AI-powered Impact on Every Customer Interaction
From segmentation to activation, ZeoAI makes real-time decisions aligned with your business reality
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InfraFlex: Architecture That Adapts to Your Needs and Requirements
Customizable deployment based on your technical environment, team, and specific business processes
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FAQs
A CDP-based platform that unifies fan data across digital and physical touchpoints and activates personalised offers in real time.
It merges online and in-stadium data, segments fans at scale, and triggers live offers during play.
Yes — O2O data unification captures browsing and in-stadium purchase activity in one profile.
Live behavioural data triggers relevant messages and offers the moment a fan action occurs.
Entain achieved a 4× higher match rate and brought the product to market in 2 months.
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