Interview with Daniel Heer & Tibor Stefan
Discover the pivotal role of a Customer Data Platform (CDP) in shaping the marketing strategies for telecommunications companies. Hear from Daniel Heer, Co-Founder and CEO of Zeotap, and Tibor Stefan, Zeotap’s Chief Revenue Officer, as they provide an insightful perspective on the subject. In this video, you will learn:
The added value of a CDP, even if you have already invested significantly in a data lake.
How a CDP addresses specific challenges in the telecommunications industry.
The reasons behind the industry shift from Data Management Platforms (DMP) to CDPs.
The optimal strategy for transitioning from a DMP to a CDP.
Why Zeotap’s CDP is the ideal solution for telecommunications companies.
Key factors to consider when selecting a CDP vendor for the telecom sector.
