The Zeotap Composable CDP is now live as a Snowflake Native App! Learn more

CDP Core

Everything you need to know about collecting, unifying, and activating customer data — from what a CDP actually does to data enrichment, integrations, and staying on the right side of privacy regulations.

How Carrefour España built an omnichannel strategy on one view of the customer

How Carrefour España built an omnichannel strategy on one view of the customer

Oct 23, 2026 | 4 min read

Your Bad Audience Data Isn’t Wasting Spend. It’s Training Your Ads to Get Worse.

Your Bad Audience Data Isn’t Wasting Spend. It’s Training Your Ads to Get Worse.

Oct 02, 2026 | 6 min read

Snowflake, CDP and the experience layer: a conversation between Zeotap and Glassjaw

Snowflake, CDP and the experience layer: a conversation between Zeotap and Glassjaw

Sep 24, 2026 | 6 min read

Zeotap launches Open CDP: the first fully composable CDP that runs on open-source compute and the customer’s own lakehouse

Zeotap launches Open CDP: the first fully composable CDP that runs on open-source compute and the customer’s own lakehouse

Sep 16, 2026 | 4 min read

The Zeotap Composable CDP is live on the Snowflake Marketplace

The Zeotap Composable CDP is live on the Snowflake Marketplace

Jul 07, 2026 | 6 min read

Zeotap Composable CDP now runs on Google Cloud’s cross-cloud Lakehouse

Zeotap Composable CDP now runs on Google Cloud’s cross-cloud Lakehouse

Jun 16, 2026 | 5 min read

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