Braze is a customer engagement platform that enables marketers to deliver personalised messaging across channels like email, push notifications, and in-app messaging. With bidirectional integration between Braze and Zeotap CDP, marketers can synchronise data in real time, using Zeotap CDP’s orchestration capabilities to power email and push notification campaigns. Braze Currents continuously streams engagement events back to Zeotap CDP, allowing for real-time data mapping via batched JSON payloads. This integration enables a seamless exchange of data, allowing marketers to create more personalised campaigns, analyse user behaviour, and optimise strategies across multiple channels.
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