Google Cloud Storage (GCS) provides scalable, durable, and secure data storage. Through bidirectional integration with Zeotap CDP, you can import data from GCS by uploading CSV or JSON files directly from the Sources UI or via tools like GCloud Console or Cyberduck. Once the data is incorporated, you can push audience segments from Zeotap CDP to GCS in CSV format for automating campaigns and creating personalised notifications. This data should include at least one identifier, ideally the organisation’s first-party user ID and a digital identifier like MAID, ensuring seamless access to actionable insights and targeted marketing.
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