Zeotap made it easy and quick to activate new channels, like TikTok, and provided a user-friendly interface that our marketing teams could easily adopt, without needing a technological background.
The CDP That Always Delivers the Right Goods
Zeotap provides leading retailers across Europe with the tools to fine-tune their marketing strategies, ensuring every customer interaction is optimised for engagement, conversion, and satisfaction
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CHALLENGES & SOLUTIONS How Zeotap Moves the Needle
Smart Triggers
Attribute changes act as catalysts for real-time personalisation across all user touchpoints, creating a dynamic experience that reduces cart abandonment and increases conversion rates
Leveraging Arrays
Support for arrays enables granular profiling, comprehensive event tracking, and tailored product recommendations, allowing retailers to re-engage inactive customers more effectively
Segment Membership
A calculated attribute that helps marketers identify the segments to which a user belongs effortlessly, create new segments based on specific requirements, and elevate audience targeting
CASE IN POINT How Zeotap Helped Breuninger Achieve a 46% Increase in Basket Value
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Testimonials What Our Clients Say
By using CDP Audiences, we were not only able to leverage additional potential in performance marketing channels but also increase conversion rates and
significantly improve efficiency. Thanks to more precise targeting, we were able to address more personalised and demand-oriented campaigns.
Teresa Schmitt
Head of Performance Marketing
The move from our previous vendor to Zeotap was by far a hugely successful project, we were able to bring this product to market within 2 months, which would usually take 6+months. This was due to the dedication of my colleagues within Entain and speedy responses and support from Zeotap. Zeotap have been extremely professional throughout and have streamlined every blocker Entain have had; this has ensured Entain are able to succeed with our business cases across the whole of Entain.
Luke Coney
Senior Product Manager MarTech
We chose Zeotap for several key factors: foremost was the assurance of safety and privacy. Ease of use was another crucial element, along with the urgency of getting started quickly. Finally, the human factor – effective communication, collaborative interaction, and mutual trust, was paramount.
AI-powered Impact on Every Customer Interaction
From segmentation to activation, ZeoAI makes real-time decisions aligned with your business reality
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InfraFlex: Architecture That Adapts to Your Needs and Requirements
Customizable deployment based on your technical environment, team, and specific business processes
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