Connecting the
Dots Across the
Digital Ecosystem

With its roots as a Telco data provider and expertise in consolidating scattered information, Zeotap is the ideal CDP for breaking down silos and fostering loyalty

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CHALLENGES & SOLUTIONS

How Zeotap Moves the Needle

Advanced ID Strategy

Zeotap’s identity stitching feature lets brands determine the importance of each identifier, ensuring the most relevant are given precedence when creating unique customer profiles

Impactful Suppression

With just a few clicks, marketers can define suppression criteria, identify users that match them, and exclude these customers from ad campaigns, reducing ad waste noticeably

Dynamic Offers

Zeotap’s Interact SDK delivers segment-based content instantly as users engage with the site, enabling a level of personalisation that is faster, more adaptable, and more impactful

CASE IN POINT

How Zeotap saved Virgin Media O2
£1 million on paid media in one year

Read the Full Case Study

Testimonials

What Our Clients Say

Zeotap made it easy and quick to activate new channels, like TikTok, and provided a user-friendly interface that our marketing teams could easily adopt, without needing a technological background.

Thomas Töpfer

Head of Paid Media

By using CDP Audiences, we were not only able to leverage additional potential in performance marketing channels but also increase conversion rates and significantly improve efficiency. Thanks to more precise targeting, we were able to address more personalised and demand-oriented campaigns.

Teresa Schmitt

Head of Performance Marketing

The move from our previous vendor to Zeotap was by far a hugely successful project, we were able to bring this product to market within 2 months, which would usually take 6+months. This was due to the dedication of my colleagues within Entain and speedy responses and support from Zeotap. Zeotap have been extremely professional throughout and have streamlined every blocker Entain have had; this has ensured Entain are able to succeed with our business cases across the whole of Entain.

Luke Coney

Senior Product Manager MarTech

We chose Zeotap for several key factors: foremost was the assurance of safety and privacy. Ease of use was another crucial element, along with the urgency of getting started quickly. Finally, the human factor – effective communication, collaborative interaction, and mutual trust, was paramount.

Jessica Wegner

VP New Business & Retail Media