Interview with Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2
Discover how Virgin Media O2 saved £1 Million annually with Zeotap CDP!
In this exclusive interview with Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how integrating Zeotap CDP into their marketing strategy led to remarkable cost savings and increased customer acquisition. With a strategic one-at-a-time use case approach, Virgin Media O2 achieved consistent commercial outcomes in just 8 weeks.
Don’t miss out on this insightful success story that showcases the power of Zeotap CDP in driving tangible results for Telco marketers!
You will discover:
How Zeotap CDP has improved VMO2 audience suppression strategy
Why Telcos need a CDP
How fast VMO2 has seen the first results in its acquisition campaigns
Virgin Media O2’s strategy to achieve business outcomes
