MASTER SERVICES AGREEMENT

This Zeotap Master Services Agreement, together with its Schedule(s) (the “MSA”) is made and entered into on the Effective Date between (i) zeotap GmbH, a company incorporated under the laws of Germany and having its registered office at c/o WeWork, Stresemannstraße 123, 10963 Berlin, Germany (hereinafter referred to as “Zeotap”), and (ii) the party accepting the Order Form which references this MSA (hereinafter referred to as the “Client”). Zeotap and Client shall hereinafter be referred to individually as “Party” and, collectively, as “Parties.”

The Parties agree as follows:        

1. Definitions
   Capitalised terms not otherwise set out in the Agreement shall have the meaning set out in the attached Schedule 1 (Definitions).
2. Services
   1. During the Term, Zeotap will provide to Client the Services identified in the Order Form on a subscription basis, subject to any Usage Thresholds set forth in the Order Form and in accordance with the Documentation. Zeotap reserves the right to update and modify the Services at any time in its sole discretion, provided that such updates and modifications are not to the Client’s detriment and do not materially decrease the Services functionalities during the Term.
   2. Zeotap hereby grants Client a limited, non-exclusive, non-sublicensable and non-transferable licence to access the System and use the Services for the purposes as agreed by the Parties in the Agreement. Client may use the Services for the benefit of its Affiliates, and Client Affiliates may use the Services for their own benefit, but only within the Usage Thresholds as set out in the applicable Order Form and subject to compliance with all terms of this Agreement. Client represents and guarantees that each Affiliate will fully perform its obligations hereunder, and Client is responsible for any breach of this Agreement by its Affiliates.
   3. Only Users may access the System and use the Services for Client’s internal business purposes. Client shall ensure that its and its Affiliates Users, employees and third parties it makes the Services available to as permitted herein are subject to confidentiality, security and privacy obligations substantially similar to the ones contained in this Agreement. Client is responsible and liable for (i) Client’s Users and its third parties access to the System and use of Services; and (ii) any use of the System and/or Services through Client and/or User accounts, whether authorised or unauthorised.
   4. Client is responsible for selecting and configuring any Third-Party Platform integrated with the Services, for any other third-party products it chooses to use with the Services and for any transfer of Client Data it enables through the System. Notwithstanding anything to the contrary, Zeotap is not responsible for any Third-Party Platform or other third-party products used by Client with the Services, particularly how the providers use or protect Client Data. Client’s use of any Third-Party Platform or other products is subject to its separate agreement with the provider. The Parties acknowledge and agree that where a Third-Party Platform is utilised, the Parties shall use such platform in accordance with that Third Party Platform’s terms and conditions, policies and legal requirements
3. Professional Services
   1. Professional Services will be provided by Zeotap in accordance with the Order Form and a Statement of Work (“SOW”) containing the relevant terms and conditions, which will be governed by this Agreement. Unless otherwise identified in the Order Form or SOW, all Professional Services must be used within the relevant Term.
   2. Zeotap shall deliver all Professional Services from any of Zeotap Group’s offices unless otherwise mutually agreed in writing between the Parties. Client shall reimburse Zeotap for all reasonable, pre-approved (email sufficient) and appropriately documented travel and related expenses incurred by Zeotap in performing any support or Professional Services for Client.
   3. Unless otherwise agreed as part of the SOW, the Client will be granted one (1) sandbox in the production environment as part of the integration. Any Events (or Profiles) in the sandbox will count towards the Usage Threshold of the Order Form.
   4. Zeotap may, in its reasonable discretion, use subcontractors to perform any of its obligations hereunder. Zeotap will be responsible for the performance of Professional Services by its personnel (including employees and subcontractors) and their compliance with Zeotap’s obligations under this Agreement, except as otherwise specified herein.
4. Customer success services
   1. Zeotap will provide customer success and support services in accordance with the package chosen in the Order Form. A further description of the available packages is attached hereto as Schedule 3.
5. Client Data
   1. Client hereby grants Zeotap and its Affiliates a limited, non-exclusive, non-sublicensable and non-transferable licence to Client Data solely for the provision of Services subject to the conditions hereunder including the rights to: (i) receive, ingest, hash, store, and transform Client Data; (ii) reproduce and make derivative works of Client Data; and (iii) transfer, transmit and distribute Client Data (or derivative works) to Third Party Platforms, third trusted parties or other entities as instructed by the Client .
   2. The Parties agree that where any Client Data onboarded to the System include personal data, Zeotap will process such Client Data as a processor on Client’s behalf. The data processing activities shall occur in compliance with all Applicable Laws and in accordance with the Data Processing Addendum.
   3. The Parties agree that, for the purposes of the Audience Boost product described in Schedule 2 (if applicable), each Party acts as an independent data controller. Neither Party determines the purposes or means of the processing of the other Party’s personal data. No Joint Controllership (Art. 26 GDPR) is intended or established.
6. Fees and Payment
   1. Client shall pay to Zeotap the Fees set forth in the applicable Order Form in accordance with this section 6.
   2. Fees will be calculated based on the selected Services package, applicable pricing tiers and Usage Thresholds agreed in the applicable Order Form. Fees for Services provided in excess of the Usage Thresholds are determined by the pricing tier in the Order Form or in absence of an applicable pricing tier by applying a linear pricing methodology following the Fees in the Order Form. Unless otherwise stated in the Order Form, properly invoiced Fees are due and payable net 30 days from the invoice date. 
   3. All Fees due to Zeotap are exclusive of any applicable tax (“Tax”). Client shall pay Zeotap any Tax that is due or provide Zeotap with satisfactory evidence of Client’s exemption from the Tax in advance of invoicing.
   4. Client shall provide Zeotap with accurate and adequate documentation to permit Zeotap to determine if any Tax is due.
   5. In the event the tax authorities in one country claim that Tax is owed in accordance with their domestic tax law and/or a potentially applicable double taxation treaty that withholding taxes must be withheld from the payments to be made by the Client to Zeotap under this Agreement, such withholding taxes shall be borne by the Client. 
   6. Client shall promptly provide Zeotap with accurate evidence of Client’s payment of any such withholding taxes.
   7. As far as possible and appropriate, the Parties will lodge an appeal against the assessment of the withholding tax.
   8. The Parties shall support each other in every possible respect, especially with regard to possible applications for refunds of withholding taxes paid. If Zeotap receives any refund of withholding taxes which have been borne by the Client, Zeotap will remit the received payments to the Client.
   9. If Client fails to pay any amount due under this Agreement to Zeotap, then, without prejudice to any of Zeotap’s other rights and remedies: (i) Zeotap may cease to provide and/or disable Client’s and Users’ access to all or part of the Services and/or System and Zeotap shall be under no obligation to provide any or all of the Services while the invoice(s) concerned remain unpaid; and (ii) Zeotap shall be entitled to recover all legal fees and other costs associated with the collection of such amounts, and (iii) Zeotap will charge a delayed payment charge at the rate of 1.5% per month compounded monthly (or, if less, the maximum amount allowed by Applicable Laws).
   10. Zeotap may adjust the Fees for any additional Renewal Term, by giving written notice to Client (email sufficient) at least 30 (thirty) days before the start of each Renewal Term, to: (i) remove any discounts granted during the Initial Term or then current Renewal Term, as applicable; and (ii) increase the Fees charged to the Client.
   11. If Services are ordered through an Authorised Partner, Client shall pay Authorised Partner the Fees in accordance with the Order Form issued by Authorised Partner. Client owes payment of the Fees for the Services to Authorised Partner as agreed between Client and Authorised Partner. Client will bear the exchange risk for any Fees charged by Authorised Partner in a currency deviating from the currency stipulated in the Order Form.  Client acknowledges that Zeotap may suspend access to the Services and/or System if Zeotap does not receive the corresponding payment from Authorised Partner due to Client’s non-payment.
7. Intellectual Property Rights
   Except to the extent set forth herein, neither Party grants the other any express or implied authorisation or licence to or assigns its Intellectual Property Rights, including without limitation, all software used to provide the System and all graphics, user interfaces, logos, and trademarks reproduced through the System, including any modifications or improvements to these items made by Zeotap. Each Party and/or its licensors shall remain the sole owner of its respective Intellectual Property Rights. For the avoidance of any doubt, Zeotap may use know-how acquired, principles learned or developed, or experience gained during the performance of its obligations under this Agreement for its own purposes, including the use of aggregated and anonymised Client Data to improve the Services and develop and provide additional products and services.
8. Representations and Warranties
   1. Zeotap will (i) provide the Services materially in accordance with the Documentation and the SLA; (ii) provide the Professional Services in a professional and workmanlike manner in accordance with generally accepted industry standards; (iii) maintain during the Term all rights, authorizations and licences that are required to provide the Services; and (iv) make the Services available in accordance with Zeotap’s obligations under Applicable Laws.
   2. Disclaimer. Except as expressly set forth in the Agreement and to the maximum extent permitted by Applicable Laws, the Services and the System are provided “as is” and as available, without representations or warranties of any kind, express or implied, including without limitation implied warranties of merchantability or fitness for a particular purpose, non-infringement, or any implied warranty arising from statute, course of dealing, course of performance, or usage of trade. Without limiting the generality of the foregoing: (i) Zeotap does not warrant that the Services and/or System will perform without interruption or error; (ii) Zeotap does not warrant that it will review Client Data for accuracy or that it will maintain Client Data without loss where such loss is caused by an event beyond Zeotap reasonable control, and (iii) Zeotap does not make any warranties with respect to non-Zeotap products and shall not be liable for delays, failures or other problems inherent in the use of the Internet and electronic communications or systems outside Zeotap’s control.
9. Liability
   1. To the maximum extent permitted by Applicable Laws, subject to clause 9.3, neither Party shall be liable to the other for any: (i) loss of revenue; (ii) loss of actual or anticipated profits; (iii) loss of the use of money; (iv) loss of anticipated savings; (v) loss of business; (vi) loss of opportunity; (vii) loss of goodwill or reputation; (viii) loss of contracts; (ix) loss of, damage to, or corruption to software or data; (x) the cost of selecting and procuring alternative or replacement software and services; or (xi) any indirect, punitive, special, or consequential loss or damage of any kind, even if informed of their possibility in advance.
   2. Subject to clause 9.3 below, either Party’s aggregate liability arising from or relating to or in connection with the performance or contemplated performance of the Agreement, or the use of or inability to use, supply, failure to supply or delay in supplying, the Services, including any liability for the acts or omissions of either Party’s employees, agents, subcontractors, and Affiliates, however caused and whether in contract, tort (including negligence), misrepresentation, restitution, for breach or violation of any of the obligations under this Agreement, for breach of a statutory duty or otherwise shall be limited to the amount of Fees due to Zeotap by Client under the Order Form for the Services giving rise to liability in the 12 (twelve) months preceding the moment the relevant claim arose. Notwithstanding anything to the contrary, each Party’s aggregate liability to the other Party for data protection claims, whether in contract, tort, warranty or otherwise, shall be limited to 2 (two) times the amount of Fees due to Zeotap by Client under the Order Form for the Services giving rise to liability in the 12 (twelve) months preceding the moment the relevant claim arose.
   3. Nothing in this Agreement excludes or limits either Party’s liability for: (i) fraud or fraudulent misrepresentation, (ii) death or personal injury caused by its negligence, (iii) breach of its obligations in section 10 (Confidentiality); (iv) indemnity obligations; (v) payment of sums properly due and owing to the other in the course of normal performance of the Agreement; or (vi) insofar as the Agreement is governed by the law of Germany, for (a) contractual guarantees in the sense of sec. 443 German Civil Code; (b) claims under the German Product Liability Act; or (c) typical damages foreseeable on the Effective Date and resulting from the violation of contractual obligations protecting material interests of the other Party under the Agreement (“Cardinal Obligations”); or (vii) any other liability that cannot be excluded or limited under Applicable Laws.
10. Indemnities
    1. Zeotap shall defend Client and its Affiliates, directors, officers, employees and agents and its and their respective successors, heirs and assigns (collectively, the “Client Parties”) against any third-party claim, suit, action, demand, proceeding or judgment (each, a “Claim”) provided that such Claim alleges that the Services and/or System infringe any Intellectual Property Right and shall indemnify Client and Client Parties for any liability, damage, loss, administrative fine or expense (including without limitation court costs, reasonable legal fees and expenses of litigation) finally awarded (collectively, “Losses”)  against Client or Client Parties in judgment or settlement of such Claim.
    2. Client shall indemnify, defend and hold harmless Zeotap and its Affiliates, directors, officers, employees and agents and its and their respective successors, heirs and assigns (collectively, the “Zeotap Parties”) against any Losses incurred by or imposed upon Zeotap or any of the Zeotap Parties in connection with any Claim relating to (i) Client’s improper use of the Services and/or System as contemplated by this Agreement, or (ii) Zeotap’s use of Client Data for the provision of Services as contemplated by this Agreement.
    3. The above indemnification obligations are conditioned upon the Party seeking indemnification hereunder providing the indemnifying Party with (i) prompt written notice of the Claim for which it is seeking indemnification; (ii) sole authority to defend or settle the Claim; and (iii) reasonable cooperation and assistance in connection with the defence and settlement of the Claim at the indemnifying Party’s expense. Any settlements shall be subject to the indemnified Party’s prior consent, not to be unreasonably withheld.
    4. In the defence or settlement of any Claim, Zeotap may procure the right for Client to continue using the Services and/or System, replace or modify the Services and/or System so that they become non-infringing or, if such remedies are not reasonably available, terminate the right to use the affected Services and/or System and refund any prepaid Fees covering that portion of the Term for such Services remaining after the effective date of termination.
    5. In no event shall Zeotap, its Affiliates, employees, agents or subcontractors be liable to Client to the extent that the alleged Intellectual Property Right infringement is based on: (i) a modification of the Services and/or System by anyone other than Zeotap its Affiliates, employees, agents or subcontractors; or (ii) Client’s and/or Client’s Affiliates’ use of the Services and/or System (a) in a manner contrary to the instructions given to Client by Zeotap or (b) not in accordance with the provisions of this Agreement; or (iii) Client’s and/or Client’s Affiliates’ use of the Services and/or System after notice of the alleged or actual infringement from Zeotap or any appropriate authority.
11. Confidentiality
    1. The Party receiving Confidential Information (“Receiving Party”) shall not share Confidential Information with third parties without the written consent of the Party disclosing Confidential Information (the “Disclosing Party”), except to its Affiliates, employees, managers, directors, investors, contractors and advisors, on a need-to-know basis and which shall be bound by the same confidentiality obligations as those contained herein. The Receiving Party shall be liable for all actions by such third parties with respect to the Confidential Information. The Receiving Party shall apply the same degree of care to protect Confidential Information as it applies to its own similar information, but in no event less than reasonable care, and will use Confidential Information only for the purpose of fulfilling its obligations and exercising its rights under this Agreement.
    2. Confidential Information does not include information that: (i) is or becomes part of the public domain other than as a result of a breach of the confidentiality undertakings contained in this clause; (ii) was already in possession of the Receiving Party, without restriction; (iii) is independently developed by the Receiving Party without violation of this clause; or (iv) is received from a third party, which, to the knowledge of the Receiving Party, is under no duty of confidentiality toward the other Party. The Receiving Party may disclose Confidential Information if it is required to do so by Applicable Laws, judicial decree or administrative order as long as the Receiving Party provides the other Party with prompt notice (if allowed by Applicable Laws) and complies with any protective order imposed on such disclosure.
    3. Client acknowledges and agrees that Zeotap has no obligations to treat as confidential any Feedback (as defined below) that Client, Client’s third parties, or other Users provide to Zeotap, and nothing in the Agreement or in the Parties’ dealings arising out of or related to this Agreement will restrict Zeotap’s right to use, profit from, disclose, publish, keep secret, or otherwise exploit Feedback, without compensating or crediting Client or the Client’s third parties or other User in question. Feedback will not constitute Client Confidential Information. (“Feedback” refers to any suggestion or idea for improving or otherwise modifying any of Zeotap’s products or services.)
12. Term and Termination
    1. This MSA continues until the expiration of all Order Forms, unless terminated earlier in accordance with this MSA. Termination of one Order Form will not have any effect on the validity of any other Order Forms.
    2. This Agreement shall commence on the Effective Date and shall continue for the Initial Term as set forth in the Order Form. Thereafter and unless otherwise set forth in the Order Form, the Agreement shall automatically renew for successive 12 (twelve) month periods (or such other period as specified in the applicable Order Form) (each a “Renewal Term”) unless terminated by either Party on 30 (thirty) days’ written notice prior to the end of the respective Initial Term or relevant Renewal Term (each a “Term”), or otherwise terminates in accordance with the provisions of the Agreement.
    3. Either Party may terminate the Agreement (i) for cause upon prior written notice if the other Party materially breaches any of its obligations hereunder and such breach remains unrectified for a period of 30 (thirty) days after the date the non-breaching Party provides written notice of such material breach; or (ii) if the other Party becomes insolvent or bankrupt, makes an assignment for the benefit of creditors, has a trustee or receiver appointed for it, becomes the subject of any voluntary or involuntary insolvency or dissolution, bankruptcy or reorganisation proceeding, which, in the case of any involuntary proceeding, is not dismissed within 60 (sixty) days after it is commenced, or discontinues its business.
    4. Zeotap may suspend the provision of Services and/or access to the System, at any time on reasonable notice to Client: (i) if Zeotap does not receive the corresponding payment from Client or from Authorised Partner (due to Client’s non payment) in respect of the Services provided under this Agreement; (ii) where required to do so by a supervisory, regulatory or law enforcement authority; (iii) if in the reasonable opinion of Zeotap’s counsel the supply of Services may violate Applicable Laws; (iv) if Zeotap reasonably believes that the supply of Services may cause any harm or give rise to liability, including but not limited to a risk of a data leakage; or (v) if Client and/or Zeotap access to the Third Party Platform has been suspended. If an uninterrupted suspension continues for 30 (thirty) days, Client shall have the right to terminate this Agreement.
    5. If this Agreement is terminated by Client in accordance with clauses 12.3 and 12.4 above, Zeotap will refund Client any prepaid Fees covering the remainder of the Term of all Order Forms after the effective date of termination. If this Agreement is terminated by Zeotap in accordance with clauses 12.3 above, Client will pay any unpaid fees covering the remainder of the Term of all Order Forms to the extent permitted by Applicable Law. In no event will termination relieve Client of its obligation to pay any fees payable to Zeotap for the period prior to the effective date of termination.
    6. Upon expiration or termination of this Agreement or an Order Form, Client’s access to the System and the Services will cease. At the request of the Disclosing Party, the Receiving Party shall within 10 (ten) days return the Disclosing Party’s Confidential Information or destroy all such material and may, upon request, certify the destruction to the Disclosing Party, except where the Receiving Party is required to retain a copy of such (i) under mandatory Applicable Laws, (ii) to the extend required to be kept on file due to a decision of a court, regulatory agency or other authority, or (iii) to the extend required to retain for professional indemnity insurance purposes, company policy purposes, internal audit purposes or internal governance purposes.
    7. The following provisions will survive termination or expiration of this Agreement: (i) any obligation of Client to pay fees incurred before termination; (ii) clauses 7 (Intellectual Property Rights), 8 (Representations and Warranties), 9 (Liability), 10 (Indemnities), 11 (Confidentiality), and (iii) any other provision of this Agreement that must survive to fulfil its essential purpose.
13. Miscellaneous
    1. Neither Party shall be considered in breach of this Agreement to the extent that performance of their respective obligations is prevented by an event of Force Majeure. The affected Party shall as soon as possible give notice to the other Party of an event of Force Majeure upon it being foreseen by, or becoming known to the affected Party. The Parties shall use their reasonable endeavours to: (i) overcome the effects of the event of Force Majeure; (ii) mitigate the effect of any delay occasioned by any event of Force Majeure; and (iii) ensure resumption of normal performance of this Agreement as soon as reasonably practicable and shall perform their obligations to the maximum extent practicable.
    2. This Agreement supersedes all other commitments, negotiations and understandings. No provision of any registration portal, purchase order or other similar document employed by Client will supersede the terms and conditions of this Agreement, and any such document relating to this Agreement shall be for administrative purposes only and shall have no legal effect. Except as otherwise provided in this Agreement, this Agreement cannot be amended except in writing and signed by both Parties. This Agreement cannot be assigned without written consent of the non-assigning Party, except that either Party may assign this Agreement (i) to an acquirer of substantially all of that Party’s assets, stock or business by sale, merger, consolidation or otherwise or (ii) to an Affiliate. Zeotap may assign its rights and obligations under the Agreement when (i) the Applicable Laws provides for an automatic succession, to its Affiliates or (ii) in connection with change of control transactions, including but not limited to mergers, consolidation, sales, disposals or transfers of all or substantially all assets.
    3. If any provision of this Agreement is unenforceable, such provision shall be re-interpreted to be as close to the Parties’ intent as legally possible and the validity of the remaining provisions will not be affected.
    4. During the Term: (i) Client agrees to participate in case studies and other similar marketing efforts reasonably requested by Zeotap; (ii) Zeotap may disclose that Client is a client of Zeotap to third parties; (iii) Zeotap may include on and in its website, LinkedIn page, case studies, marketing materials, and conference presentations and other speaking opportunities, Client’s testimonials and other feedback regarding the Services, name, website URL, use case, and logo and other marks; and (iv) Zeotap and Client will collaborate to issue a joint press release regarding the collaboration. Upon request from Client, Zeotap will promptly stop making the disclosure and use described in the foregoing sentence except to the extent already included in any of the already existing materials.
    5. All notices must be in English, in writing, addressed (i) in the case of Zeotap to , and (ii) in the case of Client to the postal address or email address detailed in the Order Form, or such other address as either Party has notified the other in accordance with this clause. All notices shall be deemed to have been given on receipt as verified by written or automated receipt or electronic log (as applicable). Zeotap may also send operational notices to Client by email or through the System.
    6. The Agreement shall be interpreted, construed and governed in accordance with the Governing Laws. The application of the United Nations Convention on Contracts for the International Sale of Goods are excluded. The Parties shall attempt in good faith to resolve any dispute arising out of or under this Agreement in an amicable manner. Any such dispute not resolved by the operational personnel involved shall be referred by either Party to a dispute resolution committee (“Dispute Resolution Committee”) made up of at least three senior officers of each Party within 15 (fifteen) Business Days of being notified of such a dispute. In the event that the Dispute Resolution Committee is unable to resolve any such dispute within 30 (thirty) days, each Party may take whatever steps are necessary to protect its interests. All disputes arising out of or in connection with the Agreement and not resolved amicably shall be finally settled by the Governing Courts.
    7. A Party’s failure or delay to exercise any right will not operate as a waiver, nor will any single or partial exercise of any such right preclude any other exercise or the exercise of any other right, power or remedy.

SCHEDULE 1

Definitions

Acceptable Use Policy means the Zeotap Acceptable Use Policy describing the acceptable usage of Zeotap’s System and Services, the current version being available at https://zeotap.com/legal-hub/aup/. Zeotap reserves the right to update, modify or change the Acceptable Use Policy from time to time.

Active Journey means a workflow that is marked “published” in the System.
Active Segment means a Segment which has not been paused or archived.

Affiliate means with respect to either Party, that Party, its subsidiaries, holding/parent companies, as well as subsidiaries of its holding/parent companies. For the avoidance of doubt Zeotap’s subsidiaries include Zeotap India Private Limited and Zeotap UK Limited.

Agency means any marketing agency, digital services marketing agency, marketing strategy agency, advertising agency, e-commerce marketing agency or similar type of organisation.

Agreement means this MSA (including any schedules, addenda and ancillary agreements and the Acceptable Use Policy), together with a completed and accepted Order Form.

Applicable Laws includes all legislations, regulations and enactment or orders that are applicable to any of the Parties. In particular, any applicable law relating to fraud, bribery and corruption (such as the UK Bribery Act 2010, Criminal Finances Act 2017 and the United States Foreign Corrupt Practices Act 1977), as well as any applicable law relating to the processing, privacy and use of personal data, including, without limitation: (i) the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the UK Data Protection Act 2018 (“UK GDPR”), and any corresponding national laws; (ii) any judicial or administrative interpretation of any of the above, including any binding guidance, approved codes of conduct or approved certification mechanisms; and (iii) any other applicable laws, rules, and regulations, including, to the extent applicable, industry self-regulations.

Attribute means a column in a record of data coming into the System.

Audience Boost Data means the data attributes including online identifiers (such as advertising ID or cookie ID (or, if applicable, ID+)), sociodemographic data, app usage, purchase intent, provided by Zeotap’s data partners to Zeotap and managed by Zeotap.

Authorised Partner is a reseller or distributor that is enabled and authorised to sell the Services.

Business Day means a day other than a Saturday, Sunday or public holiday in Germany when banks in Berlin are open for business.

Client Data means any data generated or ingested to the System by the Client or its customers and processed by the System. Client Data may include (but is not limited to) the following attributes: online identifiers (such as advertising ID or cookie ID), offline identifiers (such as email address or phone number from a Client’s CRM system or any other source), consent preferences, browsing data, interest data, sociodemographic data, etc.

Confidential Information includes any of the Parties’ or Parties’ Affiliates’ proprietary information, technical data, trade secrets or know-how, including, but not limited to research, product plans, products, services, customer lists and customers, markets, software, developments, inventions, processes, formulas, technology, designs, drawings, engineering, hardware configuration information, marketing, finances, costs, pricing, pricing and methodology or other business information, which is marked as confidential or is to be seen as confidential because of its nature; Confidential Information includes the terms of this Agreement.

Data Processing Addendum means the agreement between the Parties for the processing of personal data, in accordance with Applicable Laws.

Documentation means the applicable usage guides and technical policies made available to Client during the Term, and designed to facilitate the use of Services by Client.

Effective Date means the date which shall be sooner to occur of (i) the Start Date stated on the Order Form and (ii) the date the Order Form is accepted by the Client.

Event means a record of data that is uploaded or integrated into the System for processing. Each record of data (including up to 300 Attributes) is considered one Event. An Event may not contain more than 300 columns and each datapoint may not exceed 256 characters. The total number of columns is limited to 800. Examples of Events include, but are not limited to: any user activity on a website or app, user data uploaded via flat files or from a CRM, cookie syncs and consent syncs, API calls, non-customer data such as product catalogue, flight information, campaigns, etc.

Fees means the fees payable to Zeotap for the Services and/or Professional Services purchased by Client, which must be paid in accordance with the Order Form and section 5 of the MSA and any other fees due pursuant to this Agreement.

Force Majeure means any event beyond the reasonable control of either Party including, but not limited to, among other things, unpredictable adverse weather conditions, war, acts of God, acts of terrorism, floods, earthquakes or civil disturbance (but excluding labour disputes, strikes, industrial action or lockouts by the Party seeking to rely on Force Majeure).

Governing Laws and Governing Courts mean, for each Client, the laws and courts set forth in the following table. In each case the Governing Laws will not include any reference to the respective conflict of laws provisions: 

Initial Term means the period commencing on the respective Start Date and ending upon the expiry of the months specified in the respective Order Form(s).

Intellectual Property Rights includes any rights in or in relation to any patent, copyright, database rights in relation to software, utility model, trademark (whether registered or not), brand name, service mark, trade secrets and any other rights of a proprietary nature in or to the results of intellectual activity in the industrial, commercial, scientific, literary or artistic fields, whether registrable or not and existing anywhere in the world.

Order Form means the form containing details of an order for Services and, if applicable, Professional Services, that the Client enters into with Zeotap or an Authorised Partner.

Professional Services means non-standard training, consulting or other professional services Zeotap may provide to Client, pursuant to an Order Form and as more fully described in an SOW.

Refresh means any instance when a Segment is being processed.

Renewal Term has the meaning given in clause 12.2 of this MSA.
Segment means a dataset created by the Client using the System which may or may not be extended by Audience Boost Data.

Services means the services purchased by Client, as identified in the Order Form, and provided by Zeotap through the System, or otherwise agreed by the Parties, and pursuant to the Agreement.

SLA means the Zeotap standard service level agreement for the Services and/or System which is incorporated into this Agreement and/or made available upon written request to Zeotap (as Zeotap may update, modify, or change from time to time). The Parties may agree on a custom SLA, which, if agreed upon, will replace the standard SLA.

System means Zeotap’s proprietary software licensed by the Client to use the Services, such as Zeotap’s customer data platform, APIs, aggregated third party data, etc.  .

Term means the period commencing on the respective Effective Date and ending upon the expiry of the months specified the respective Order Form, including any renewal thereof.

Territory means the geographical area(s) as provided in the Order Form in which the Client is authorised to import and activate their data.

Third Party Platform means a digital platform operated by a third party, which is available to Client in the System and/or will be agreed by the Parties to be the receiver of Client Data and, if applicable, Segments, for the purposes of this Agreement.

Usage Thresholds means the maximum number of usage units (if and as specified on the applicable Order Form) that can be used within the applicable Services.

User means any authorised individual who uses the System on Client’s behalf and/or through Client’s account or passwords.

Zeotap’s Data Partner means data providers from which Zeotap sources the Audience Boost Data.

Zeotap Group means Zeotap and its Affiliates.

SCHEDULE 2

CUSTOMER SUPPORT AND SUCCESS PACKAGES

Zeotap offers two different packages for the provision of customer support and success services.

Response times for Defects Standard package:

Response times for Defects Premium package: