Use of the System and/or Products are subject to this Acceptable Use Policy (“AUP”). Capitalized terms used but not defined below, shall have the meaning as outlined in the Agreement between the Client (“Client”/”you”) and Zeotap. In the event that Zeotap suspects any breach of the requirements of the Agreement and/or the AUP, Zeotap may suspend Client and/or User access to the System and/or Services without advanced notice, in addition to such other remedies as Zeotap may have.


Prohibited use:


Client agrees not to, and not to allow Users or third parties to use the System and/or Products:

  1. to violate, or encourage the violation of, the legal rights of others;
  2. to reverse engineer, decompile, translate, disassemble, or otherwise attempt to extract any or all of the source code of the Services or System; 
  3. to access or use the System in a manner intended to avoid incurring fees or to circumvent Services specific usage limits;
  4. to engage in, promote or encourage illegal activity;
  5. for any unlawful, invasive, defamatory or fraudulent purpose (for example, this may include phishing, creating a pyramid scheme or mirroring a website in order to submit deceptive, fraudulent, obscene, threatening, or harmful contents);
  6. to intentionally distribute viruses, worms, Trojan horses, corrupted files, hoaxes, or other items of a destructive or deceptive nature;
  7. to compromise the integrity of the System, which include, but is not limited to disable, interfere with or circumvent any aspect of the System;
  8. to generate, distribute, publish or facilitate unsolicited mass email, promotions, advertisements or other solicitations;
  9. to use the System, or any interfaces provided with the Services, in a manner that violates the terms of the Agreement;
  10. to sell, resell, sublicense, transfer, or distribute any or all of the Services, unless authorized by Zeotap;
  11. to allow third parties to exploit the System, except as specifically authorized by the Agreement;
  12. to provide the System passwords or other log-in information, including Access Details, to any third party, except as specifically authorized by the Agreement;
  13. to share nonpublic System features or content with any third party, except as specifically authorized by the Agreement;
  14. to access the System in order to build a competitive product or service, to build a product using similar ideas, features, functions or graphics, or to copy any ideas, features, functions or graphics of the System;
  15. to engage in web scraping or data scraping on or related to the System, including without limitation collection of information through any software that simulates human activity or any bot or web crawler;
  16. to access any computer or communications system without authorization, including the computers used to provide the Service;
  17. to attempt to penetrate or disable any security system;
  18. to attempt to access or otherwise interfere with the accounts of other users of the System.


Utility limits

The use of the System is subject to the following limits to ensure uninterrupted functioning. If your Order Form includes different limits from any of the limits below, then the Order Form will take precedence. If your usage exceeds the limits listed below or listed in the Order Form, Zeotap reserves the right to take corrective action, including, but not limited to, the throttling of our APIs or temporary suspension. If you require higher limits, please contact your dedicated account manager or reach out to our customer success team to discuss available options.


MetricLimitUnit of measure
Profile API access150qps
Active models in predictive audiences10Number of models
Refresh frequency – predictive audiences1Number of refreshs monthly
Calculated attributes15Number of active calculated attributes
Non-customer entities5Number of active entities (sources)
1st party Segments300Number of active Segments
3rd party Segments25Number of active Segments
Predictive models10Number of active models
Object attributes10Number of active object columns per Org
Object properties15Number of properties per object
Array attributes15Number of active array columns per Org
Array values200Number of values per array attributes
Array of object attributes10Number of arrays of objects per Org
Array of object values50Number of objects per array of object attributes
Catalog 800Max number of attributes in a catalog for an Org

Zeotap reserves the right to only accept the following datatypes as Events:

  • arrays
  • strings
  • numbers
  • objects
  • timestamps



Client will (i) monitor its own use of the Client data within the System, including but not limited to, the accuracy and reliability of the Client data and whether or not the Client data can be used within the context of the Services, (ii) use commercially reasonable efforts to prevent and terminate any unathorized use of, or access to the System and/or Services, and (iii) promptly notify Zeotap of any known or suspected unauthorized use of, or access to, the System, or Client’s password, or breach of its security and shall use best efforts to stop said breach. Zeotap reserves the right to investigate any potential violation of the AUP by Client.


Artificial Intelligence system

Clients acknowledge that the AI system (chatbot) developed by Zeotap to help with the audience segment creation, may retain a copy of the user’s prompt (i.e the client’s request  when interacting with the AI system) for up to 30 (thirty) days, for the purposes of product improvement and optimization.


Data retention

To ensure optimal performance of the system, Zeotap will retain the latest 18 (eighteen) months data of type Event. Older data will be trimmed and newer data will be appended during storage. Additionally, Zeotap will periodically delete the profiles which do not have any active identifiers associated with the profiles, essentially those profiles which cannot be activated.



Zeotap may revise this AUP at any time by amending this page. Client is expected to check this page from time to tine to take notice of any changes Zeotap makes.


This policy was last modified in April 2024.