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The Beauty of Data: Turning Europe’s Leading Beauty Loyalty Program into High-Margin Growth

How does Europe’s leading beauty destination transform 59 million customer profiles into a high-margin growth engine?

Join the DOUGLAS Group and Zeotap to learn how to connect 1,900 stores and an extensive cross-border online shop with digital precision.
Discover the blueprint for scalable, high-quality omnichannel experiences that sustainably increase both visit frequency and customer lifetime value across 22 countries.

In this session, Zeotap shows you how data becomes the decisive lever for your growth. You will gain insights into strategies that bridge the gap between physical retail and digital excellence to maximize your business impact.

Check out the full discussion that took place at the OMR Festival 2026.

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