Data and identity have been top of mind for more than a decade in the marketing ecosystem – but where does it stand today and how will it change amidst current market challenges? Brand marketers’ obsession still lies on 1st party data – and with the cookie-less future an imminent reality, brands will hold on to it tighter than ever before. Watch how you can turn your first-party data into actionable customer intelligence in this webinar recording with Stefan Blumenthal, country manager DACH @zeotap.
Thanks to Jodie Cohan, Moderator and organizer @Savant. We really enjoyed the webinar.
