Authors

Asaf Reshef

Product Marketing Manager, Zeotap

Asaf is Product Marketing Manager at Zeotap, he's responsible for positioning, messaging, and go-to-market strategy across Zeotap's CDP platform. He brings deep expertise in martech, data infrastructure, and B2B SaaS product marketing, combined with strategic training from INSEAD. His writing focuses on how enterprises can turn customer data into measurable marketing outcomes — unifying identity, activating first-party data, and staying ahead of the privacy and signal-loss shifts reshaping the industry.