Director of Demand Generation, Zeotap
Javier is Director of Demand Generation at Zeotap, where he builds and scales the growth engine behind a multi-country enterprise go-to-market motion spanning EMEA and MENA. With a background in value-based selling, commercial strategy, and B2B SaaS growth, he partners with enterprise brands to unlock the business impact of a modern CDP — from first-party data activation to identity resolution and privacy-compliant marketing. His earlier writing on Zeotap captures the foundational thinking behind CDP adoption and the industry's shift beyond third-party cookies.