Industries

The CDP Solution for Retail Media

Gain advanced customer insights, drive personalised ad experiences, and bring engagement to new heights

Many international retail brands use Zeotap CDP to grow their business

Retail media strategy: Reaching customers at the crucial moment

Retail media lets you connect with your customers at or near their point of purchase, using targeted advertising to guide their purchasing decisions.

3 ways a retail media strategy benefits your business

Why do you need a CDP in retail media?

CDPs empower you to create unified customer profiles, segment audiences, and deliver targeted, personalised experiences across the entire customer journey. Deploy a CDP to boost the success of your media strategy through:

Unified customer insights
Targeted advertising and promotions
Seamless omnichannel experiences
Compliance and trust

How DOUGLAS maximised its data potential with Zeotap CDP

Douglas urgently needed a vendor that could ensure top-tier data safety and privacy, offer user-friendly solutions with swift integrations, and provide a collaborative and trust-based partnership.

Main goals

Achieve a comprehensive 360-brand activation
Internationalise and explore new secure channels
Establish a robust data and adtech architecture
Transition from DMP to CDP for improved targeting
in a future without 3P cookies

"We chose Zeotap CDP for three key factors. Foremost was the assurance of safety and privacy - a shared philosophy deeply ingrained in our German vendor's DNA, ensuring our client data is protected at all costs. Ease of use was another crucial element; the most sophisticated tools are ineffective if they aren't user-friendly and embraced by our teams. The third aspect was urgency – the need to get started swiftly, prioritizing out-of-the-box integrations and connectors. Lastly, the human factor played a vital role: effective communication, collaborative interaction, and mutual trust were paramount in our decision-making process."