FC Bayern and Zeotap, a leading German provider of data software solutions, have agreed on an extensive collaboration. This includes a sponsorship partnership with FC Bayern Basketball GmbH, and a collaboration with FC Bayern München AG. The focus is on the next stage of optimizing the club’s fan interactions with the help of Zeotap’s Customer Data Platform (CDP).
Michael Diederich, Deputy Chairman of the Board of Management of FC Bayern München AG: “FC Bayern always wants to be close to and tangible for its fans, here in Bavaria and all over the world. The collaboration with Zeotap represents another milestone because we can now reach our fans in a targeted, precise and individual way.”
Marko Pesic, Managing Director of FC Bayern Basketball GmbH: “We are very pleased that our team is supporting this new and important collaboration. Like all of FC Bayern, we want to inspire our fans, and to do this it is important to maintain direct contact not only at our games in the arenas, but also worldwide via our digital platforms.”
Daniel Heer, CEO and founder of Zeotap: “We are proud to have won FC Bayern Munich as a partner for our CDP. Now it’s time to create value and produce excellent results.”
With this cooperation, FC Bayern and Zeotap are setting new standards in digital fan interaction and together showing how modern technologies can further enrich the experience for the largest football family in the world.
