This week zeotap hosted a webinar with Adweek where Our CEO and Founder, Daniel Heer, walked the audience through how to better understand customers by turning their 1st party data into actionable customer intelligence.
Key insights include:
- 80% of brands think they are delivering great customer experience while 78% of customers think otherwise – a better customer understanding can close the gap
- Transform your 1st data into customer intelligence for better customer understanding and improved marketing decision making
- Start by setting up a solid identity strategy that’s cookieless and reliant on permanent identifiers
- Rely on your data but enhance it with external curated and high-quality data for complete profiles
- Apply predictive behavioral segmentation – based on propensity models
