Google Pub/Sub is an asynchronous and scalable messaging service that decouples message producers from processors, making it ideal for streaming analytics and data integration pipelines. Through bidirectional integration with Zeotap CDP, you can efficiently ingest and distribute data for real-time communication between applications. Zeotap CDP leverages the Pub/Sub model to orchestrate seamless data flow, enabling messages to be published to a central topic and instantly received by subscribers. Additionally, the Pub/Sub Batch Upload feature optimizes network usage by allowing multiple messages to be sent in a single request, supporting real-time processing and handling large data volumes effectively.
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