HubSpot is a CRM platform that provides tools for customer relationship management, marketing automation, and sales. Through bidirectional integration with Zeotap CDP, HubSpot acts as a valuable data source, allowing marketers to import and sync contact information seamlessly. This data can be used to create enriched segments in Zeotap CDP, offering deeper insights into customer behaviour for personalised marketing. In turn, Zeotap CDP sends these segmented audiences back to HubSpot, enhancing customer engagement, delivering personalised content, and driving more effective marketing strategies for better business outcomes.
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