The Zeotap Web/App Pixel is a small, invisible code snippet embedded within your website or app, designed to track user behaviour such as interactions, clicks, page views, and purchases. This pixel collects valuable data without disrupting the user experience, sending it directly to Zeotap CDP. Once in the CDP, the data becomes actionable, enabling you to create user segments, gain insights, and execute targeted campaigns across your preferred digital marketing channels.

Read the Help Docs here: Source Integration