AGENCE79, the expert digital agency of the Havas Media group, in association with the mobile-first DSP “Hawk by TabMo” innovates for Club Med, with an exclusive device on mobile that integrates a creative format with the most precise targeting capabilities offered by their data provider Zeotap.
To meet Club Med’s expectations, in terms of targeting and measuring the impact of its awareness campaigns, TabMo devised a mobile device that combines an innovative interactive format and a high OTR socio-demographic segment to reach their desired audience: 30-54-year-olds.
The performance of the campaign was measured by the mDAR tool of Nielsen Mediamétrie and the results obtained went well beyond the averages observed! The OTR reached 59%, 15-20% higher than the mDAR benchmark.
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