Berlin, 3rd December 2024 – Zeotap, the enterprise Customer Data Platform (CDP), is delighted to announce the appointment of Dr. Achim Berg as Senior Advisor and Investor. A globally recognized leader in the fashion and luxury sectors, Dr. Berg brings over two decades of strategic advisory expertise, including 14 years as Partner and Senior Partner at McKinsey & Company. He was a co-founder of McKinsey’s Apparel, Fashion & Luxury practice and later served as its global leader from 2015 to 2023.
Dr. Berg is best known for co-founding and co-editing the State of Fashion report series, which has been downloaded over 1.5 million times and has set the benchmark for global industry insights. Throughout his career, he has advised leading brands on digital transformation, market expansion, and operational excellence. Post-McKinsey, Dr. Berg continues to influence the industry through his advisory work, thought leadership, and media contributions. His forthcoming book, The Future of Fashion, examines the sector’s rapidly evolving landscape.
On joining Zeotap, Dr. Berg said: “Data, analytics, and AI are redefining the fashion industry, and Zeotap’s CDP is at the forefront of empowering brands with transformative insights. I am excited to contribute to Zeotap’s growth in this space and help its clients achieve meaningful results.”
Daniel Heer, Zeotap’s co-founder and CEO, expressed his enthusiasm: “We are honoured to welcome Achim to our team. His extraordinary expertise and vision will be invaluable as we deepen our impact in the fashion sector and deliver unparalleled value to our clients.”
Dr. Berg’s appointment signals Zeotap’s continued dedication to equipping fashion brands with innovative customer data solutions. With Dr. Berg’s guidance and Zeotap’s advanced CDP capabilities, the company aims to redefine how the fashion industry leverages data for personalization, efficiency, and sustainable growth.
