How Zeotap uses Google BigQuery to build highly customized audiences at scale
Zeotap’s mission is to help brands deliver commercial outcomes in a privacy-first Europe. To achieve this, Zeotap partnered with Google Cloud to provide a customer data platform that is differentiated in the market with a focus on privacy, security, and compliance.🔒
Find out more on how Zeotap uses Google BigQuery to build highly customized audiences at scale to enable the next generation digital marketing experts to:
– drive higher conversion rates
– return on advertising spend
– reduce customer acquisition cost.
Read this insightful article written by Dr. Ali Arsanjani Director, Cloud Partner Engineering, @Google, and Sathish K S, CTO @Zeotap
Zeotap is the next-generation Customer Data Platform. Its Customer Data Platform (CDP), empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre. Recognized by Gartner as a “Cool Vendor”, Zeotap works with over 80 of the world’s top 100 brands, including P&G, Nestlé and Virgin Media. It is also the founding member of ID+, a universal marketing ID initiative. For more information visit www.zeotap.com.