Zeotap Appoints Matt Bennathan as Chief Commercial Officer to Spearhead Data Business Growth

Berlin, January 4, 2024 – Zeotap is delighted to announce the promotion of Matt Bennathan to Chief Commercial Officer of Zeotap Data, recognising his significant contributions to the company’s growth and success.

In just one year, Matt has been instrumental in driving transformative changes. Under his guidance, the company has seen remarkable year-on-year revenue growth, alongside a structural increase in margin. 

Prior to his tenure at Zeotap, Matt pioneered European programmatic adoption with leadership roles at eXelate, Nielsen, and Oracle. With 25 years of experience in Martech and Adtech, he has delivered business growth and client success in Europe, Asia, North America, and LATAM.
Matt is also an alumnus of Warwick Business School, where he earned his MBA from one of Europe’s leading business schools.

Daniel Heer, Co-Founder and CEO of Zeotap, commented on the appointment, “Matt’s determination, positivity, and leadership have been a tremendous asset to Zeotap. His ability to turn challenges into opportunities, especially in navigating the cookie-less future, has infused our team with renewed purpose and excitement. We are confident in his vision and commitment to propel Zeotap Data to new heights.

Matt Bennathan

Matt Bennathan, expressed his enthusiasm about the progress, stating, “The team has done a fantastic job. It’s a privilege to work with such a committed, enthusiastic, and expert group. With improved GTM strategy and tactics, future-proofed products, and excellence in everything we do, Zeotap will build, sell, and service the most effective audiences in digital advertising for many years to come.

Matt’s promotion is a strategic move for Zeotap as the company continues to innovate and expand its data capabilities in a rapidly evolving digital landscape. His experience and proven track record position him ideally to lead Zeotap Data’s commercial strategy and operations.

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