Zeotap’s high OTR socio-demo, raw app usage data, and its granular purchase intent are now available in social channels, including Facebook, Instagram, Twitter and LinkedIn.
In the case of Facebook, its new rule makes it easy for advertisers to selectively choose which 3rd party data providers they bring into the platform, and enables to utilize them as 1st party data for their campaigns. And since we know how much of an important role social media can play within your client’s overall strategy, we’ve set up a smooth process so that you can now easily extend the use of zeotap’s better performing data for your social media channels as well.
1.Simple: We do all the work for you. Don’t worry about uploading .CSV files or creating segments on your end.
2. Secure: We make all the segments you wish to use available in your account, so you have the scale you need from the get-go.
3.Scalable: You don’t have to manage raw data at any point. We get our hands dirty so that the segments you receive are ready to use.
Zeotap Data Now Available on Social Media Channels
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"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and
inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."
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"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."
"Zeotap is a strategic partner of Google Cloud in EMEA, driving
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GCP. We realise that leveraging first-party data to drive digital
transformation and omni-channel personalisation is top of mind for
retailers - while also ensuring the best-possible privacy and
security. We believe Zeotap - with its roots in Germany - is an
expert and reliable partner to help navigate the first-party data
opportunity."
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