Zeotap Data Now Available on Social Media Channels
Zeotap’s high OTR socio-demo, raw app usage data, and its granular purchase intent are now available in social channels, including Facebook, Instagram, Twitter and LinkedIn.
In the case of Facebook, its new rule makes it easy for advertisers to selectively choose which 3rd party data providers they bring into the platform, and enables to utilize them as 1st party data for their campaigns. And since we know how much of an important role social media can play within your client’s overall strategy, we’ve set up a smooth process so that you can now easily extend the use of zeotap’s better performing data for your social media channels as well.
1.Simple: We do all the work for you. Don’t worry about uploading .CSV files or creating segments on your end.
2. Secure: We make all the segments you wish to use available in your account, so you have the scale you need from the get-go.
3.Scalable: You don’t have to manage raw data at any point. We get our hands dirty so that the segments you receive are ready to use.