Zeotap and e-dialog announce partnership to strengthen presence in the DACH market and elevate the Customer Data Platform to be the linchpin of a 1st party data strategy in the post-cookie era.
Berlin, 5th April 2023 – Zeotap CDP, the easy, secure and impactful European Customer Data Platform, and e-dialog, the well-established consultancy company specialised in data-driven marketing and digital strategy, have announced that they have entered into a strategic partnership to offer customers a comprehensive solution and service on the DACH market.
With this partnership, both companies will bundle their forces and expertise to provide customers with a holistic approach to digital strategy and campaigns.
Through the partnership, customers will benefit from the cross-team expertise and know-how of our experts, with a consultancy approach to easily implement Zeotap CDP in a secure environment and in the fastest time possible.
Commenting on the partnership, Tibor Stefán, Chief Revenue Officer at Zeotap, said, “We are very excited to consolidate our collaboration with e-dialog. With their strong implementation capabilities and our customer data platform, we can offer customers a personalised solution to optimise their digital campaigns and improve their return on investment. Together, we are better positioned to serve customers and drive success in the European market.”
Siegfried Stepke, Founder and CEO at e-dialog, added, “Thanks to the cooperation with Zeotap CDP, we offer our customers a powerful solution. The cross-channel personalization of the customer approach through the consolidation, analysis and activation of the data from AdTech and MarTech systems in a customer data platform offers advertisers the decisive competitive advantage in cookieless data-driven advertising by building 360° customer profiles and makes the CDP the heart of a 1st party data strategy. We are happy to welcome Zeotap, a strong partner who shares our vision of digital marketing.”
About Zeotap CDP
Zeotap CDP is the easy, secure and impactful Customer Data Platform made in Europe for Europe. Zeotap CDP empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front-and-centre. It offers a simple UI built for marketers to deliver personalised experiences for consumers that drive improved business outcomes across marketing, sales, and service in just 8-weeks.
Zeotap works with the world’s top brands including Virgin Media O2, Rewe, and Audi.
e-dialog is a full-service agency for all data-driven media and management consultancy for digital marketing strategy, setup & processes. Channels such as display, video, social & search are programmatically controlled, optimised and linked to all customer touchpoints.
Numerous certifications ranging from campaign management to creation and cloud & machine learning enable continuous personalisation and optimisation of customer requirements.
With locations in Germany, Austria and Switzerland, e-dialog is one of the largest independent specialist agencies and official partner & reseller of the Google Marketing & Cloud Platform.