Zeotap Featured in AdExchanger: Beyond Inferred Or Declared Mobile Data – Trust, But Verify
NEW YORK / BERLIN:
Just before the holiday break, AdExchanger featured our latest thought piece as part of their Data-Driven Thinking series. We examined the quality of mobile advertising data in the US and the overwhelming reliance upon inferred and self-reported data points. But with varying degrees of accuracy and a lack of readily available “verified” demographic data as it’s inaccessible to most, there’s a clear need for an authoritative entity to audit data providers.
You can read the full article here.