Berlin, October 18, 2021 – Zeotap, the next-gen Customer Data Platform (CDP), announced today it has been selected as a finalist for the 2021 AdExchanger Awards in the ‘Best Data Technology’ category. Winners will be announced at a Gala at Programmatic I/O on Monday, October 25th in New York. AdExchanger chose Zeotap’s Customer DataPlatform from among hundreds of competitive submissions.
Now in its third year, the AdExchanger Awards celebrates excellence in digital marketing and advertising. This year, AdExchanger received a record breaking number of entries, and conducted a four-week judging period to determine the finalists.
“We are honored that our CDP has been shortlisted for this year’s AdExchanger Awards,” said Daniel Heer, Founder and CEO of Zeotap. “Zeotap has had a tremendous year in all areas of the business as we continue to build products for brands that enable them to connect and transform their first-party data into actionable customer intelligence.”
Zeotap reported 126% ARR growth in 2020 among its latest milestones in growth, supported by $90 million in Series C funding and several major senior leadership hires. Much of Zeotap’s increase in ARR (a 201% Y-o-Y growth in subscription revenue) is due to its CDP, launched in 2020 into the growing CDP market.
Zeotap helps the largest brands in the world offer personalised outreach to their customers with lower costs and better returns on their marketing investment – all in a privacy-first future. All of its solutions prioritise user consent and preferences to ensure proper governance and complete compliance with global privacy regulations. Zeotap’s CDPallows brands to confidently navigate the ever-changing privacy landscape while maximising the impact of their data and advertising.
Zeotap is the next-generation Customer Data Platform. Its CDP empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre. Recognised by Gartner as a “Cool Vendor”, Zeotap works with over 80 of the world’s top 100 brands, including P&G, Nestlé and Virgin Media. It is also the founding member of ID+, a universal marketing ID initiative. For more information visit www.zeotap.com.