In 2022 Zeotap has accumulated industry recognition. Now that we are wrapping up 2022 we are pleased to announce that Zeotap has been included as a Sample Vendor in the 2022 Gartner Marketing Technology Vendor Essentials Guide. This guide can be used to “navigate an evolving martech vendor ecosystem, to identify specific martech solutions that will kick-start marketing stack optimization”.

The intent of this guide is to “provide a list of solutions sold in a stand-alone capacity that people can use as an integrated suite or point solution in conjunction with other solutions to meet marketing and business goals”. The Gartner’s 2022 Marketing Technology Survey revealed, in fact, that “one of the top impediments to increased utilization of the martech stack are the many technologies within the stack that go unused or have overlapping features”. This is the main issue that this Guide is addressing.

Amongst many valuable insights to buyers, the Gartner Report listed Zeotap among Sample Vendors for Customer Data Platforms and Identity Resolution (IDR).


GARTNER is the registered trademark and service mark of Gartner Inc., and/or its affiliates and has been used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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