ZEOTAP CDP MODULES
Unify Your Onsite and Offsite Data
Build a 360-degree view of every single customer to personalise better experiences that drive higher conversions
Why choose Zeotap CDP
Scale
With nearly a decade of experience in data stitching, our systems are engineered to work at scale.
Quality
Our patented ID stitching capabilities provide a secure, reliable way to support a variety of use cases while maintaining high data fidelity.
Easy
Our customer data platform offers an intuitive, no-coding interface that makes data management easy and efficient.
Success stories and quotes
KEY FEATURE
Catalogue
Taxonomy
Create your own custom data taxonomy or use Zeotap CDP's verticalised taxonomy to start onboarding quickly—the perfect customer data platform for your business.
Efficiency
Our customer data platform has built-in custom transformers to automatically map data fields, saving you time and effort.
Extension
Easily bring in non-customer entities and complex data, such as products, orders, and schedules, to extend your customer insights.
KEY FEATURE
ID strategy
Control
Our customer data platform provides granular control over profile merging with ID prioritisation for maximum accuracy.
Results
Unlock the power of accurate audience segments with our customer data platform by performing unknown to known identity stitching for better results.
Engagement
Our customer data platform creates a unique, persistent user identifier to help you track activations and maximise engagement.
KEY FEATURE
Calculated attributes
Insights
Our customer data platform automatically counts meaningful attributes like CLV, recency, and frequency to comprehensively view user behaviour at a profile level.
Auto-refresh
Choose from our range of auto-refresh frequencies to ensure your data is always up-to-date for specific use cases.
Impact
Our customer data platform helps you easily create audiences based on calculated scores and orchestrate across the buyer journey for maximum impact.
KEY FEATURE
Customer 360
Insights
Our customer data platform gives you a comprehensive 360 view into your continuously evolving customer profiles—unlock insights to drive better decisions.
Transparency
Unlock transparency into your customer's journey and lifecycle touchpoints with Zeotap CDP.
Targeted
Unlock powerful customer insights to create targeted audiences for successful campaign activation.
Explore Zeotap CDP
Integrate
Integrate disparate data sources to form actionable, unified customer profiles, enabling enhanced insights and targeted marketing strategies for improved customer experiences and business growth.
Unify
Unify onsite and offsite data to attain a comprehensive 360-degree view of each customer, enabling personalised experiences and boosting conversions through targeted and data-driven strategies.
Segment
Segment your customer data, leveraging the potential of machine learning and activate these segments across various channels to achieve optimal campaign success and drive impactful marketing outcomes.
Orchestrate
Orchestrate a personalised journey, utilising actionable recommendations to boost retention, reduce attrition and optimise sales for enhanced customer engagement and business success.
Analyse
Analyse platform usage, delve into consumption metrics and attain visibility into aggregated data, providing valuable insights for informed decision-making and improved business performance.
Protect
Protect your customer data with our privacy-focused platform, ensuring compliance with regulatory frameworks such as CCPA and GDPR, safeguarding data and fostering trust with customers.
Industry recognitions
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