Zeotap CDP: The Best Tealium CDP Alternative

Easy integration, marketer-friendly design, and instant value without complex setups or hidden costs

✅ Positive business results in just 2 months
✅ Personalised customer experiences
✅ Built for marketers, not just data scientists

60+ International Clients Trust Zeotap CDP

Side-by-Side: Zeotap CDP vs. Tealium

Zeotap CDP and Tealium CDP platform take different approaches to managing customer data.

Zeotap CDP is designed for businesses requiring a unified, privacy-first data foundation. It provides intuitive user interfaces and seamless scalability in AI-driven marketing strategies. This enables companies to easily gain AI-driven insights and implement real-time customer engagement.

Tealium CDP, on the other hand, is known for its robust data integration capabilities but often involves more complex configurations. While it excels in connecting various data sources, it may require more manual effort and support to achieve the same level of scalability and user-friendliness as Zeotap CDP.

Zeotap CDP vs. Tealium CDP: In-Depth Feature Comparison

What are the feature-by-feature differences between Zeotap CDP and Tealium CDP?

	Zeotap CDP	Tealium CDP
Ease of Use	User-friendly, marketer-focused interface	Complex, better suited for data science teams.
Privacy & Compliance	Privacy “made in Germany” with strict compliance	U.S. based, less focused on European data standards
360° Customer View	✅	✅
Real-Time Personalisation	✅	⚠️
Scalability	✅	⚠️
AI & Predictive Capabilities	✅	⚠️
Privacy & Compliance	✅	⚠️
Identity Extension (3P)	✅	❌

Why Choose Zeotap CDP Over Tealium

User-Friendly Interface

Zeotap CDP offers an intuitive, marketer-friendly interface that reduces IT reliance, whereas Tealium’s more complex interface often requires additional support from data science or IT teams.

Privacy-centric approach

Made in Germany, Zeotap CDP prioritises privacy, meets strict European data standards, and ensures user trust in a privacy-first era.

Scalability

Zeotap CDP scales seamlessly, particularly in AI-driven scenarios, ensuring smooth growth with minimal effort, while Tealium may require more manual intervention for similar scalability.

Real-Time Personalisation

Zeotap CDP excels in real-time updates and journey orchestration for immediate, personalised experiences, while Tealium’s real-time capabilities are more limited, especially for complex use cases.

Advanced identity resolution

Zeotap creates detailed customer profiles using advanced identity stitching, including cookieless ID, to make campaigns more targeted and personalised.

Turn Your Customer Data into a Competitive Advantage

Key Differences Between Zeotap CDP & Tealium

Success stories and quotes

"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."

"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."

"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."

"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."

Success Stories: Positive Business Outcomes Driven by Zeotap CDP

Virgin Media O2 saves £1M by suppressing their existing customers from paid media, using Zeotap CDP

Breuninger improved their marketing efficiency and revenue by increasing Avg. Basket Value up to 46%, using Zeotap CDP

Carrefour transforms data strategy, optimises marketing efforts, and drives growth with Zeotap CDP

FAQ: Zeotap CDP or Tealium CDP?

Which platform is easier to use for non-technical teams?

Zeotap CDP is designed with marketers in mind, offering an intuitive interface that allows for easy operation without IT support, making it more accessible for non-technical teams compared to Tealium.

Which platform offers better real-time personalization?

Zeotap CDP excels in real-time personalisation, allowing businesses to immediately act on updated
customer data, whereas Tealium’s capabilities in this area are somewhat limited, particularly in
complex scenarios.

Is Zeotap CDP more scalable than Tealium?

Yes, Zeotap CDP is designed for scalability, particularly in AI-driven use cases. Its seamless data integration and real-time capabilities make it easier to scale compared to Tealium, which may require more manual effort and support as your needs grow.

How does Tealium compare to Zeotap in B2B capabilities and data visualization?

Tealium lacks robust B2B features and effective data visualisation tools, whereas Zeotap CDP excels
in these areas, supporting both B2B and B2C use cases with advanced segmentation and visualisation
capabilities.

Does Tealium offer built-in analytics and reporting like Zeotap CDP?

Tealium’s reporting is limited and lacks built-in analytics, while Zeotap CDP provides comprehensive analytics and detailed reporting for deeper insights and better segment management.

See Why Zeotap CDP is the Better Choice vs. Tealium CDP

Learn more about how Zeotap CDP can help unlock the full potential of your marketing data, including how to:

Quickly integrate & deploy a CDP without code
Boost ROI through targeted, personalised campaigns
Prepare for a cookieless, privacy-first future