Customer Data Platforms (CDPs) are the new hubs of the marketing tech stack – but what exactly is one? And more to the point, what ISN’T one?

In this webinar, two experts from Zeotap and Silverbullet answer your burning questions about CDPs, with the aim of giving you everything you need to know in 45 mins (or less). We’ll be covering:

  • What is a CDP?
  • What is NOT a CDP?
  • What problems does a CDP solve?
  • What to look for when choosing a CDP


Projjol Banerjea, Chief Product Officer and Co-Founder at Zeotap

As founder and Chief Product Officer of award-winning customer intelligence platform Zeotap, Projjol shapes the company’s strategic vision, forges product strategy and drives execution. Projjol’s prior roles include those as Chief Product Officer at premium developer network Moboqo (acquired by Applovin) as well as VP Marketing & Business Development at mobile marketing platform Fyber (acquired by RNTS Media).

Sandy Ghuman, Managing Director (Data Strategy) at Silverbullet

Sandy holds 20 years’ experience within digital marketing and data technology, building her career across companies such as Yell, Experian and most recently Sky. Sandy has a passion for all things data and joined Silverbullet Group in July 2019 to run their global data strategy division. Sandy brings a wealth of knowledge, skill and understanding to Silverbullet’s Marketing Services, and will be responsible for the data strategy and implementation for all the businesses clients.