Oliver Kanders – VP Marketing & Country Head Germany/UK delivers his keynote and explains how zeotap undertakes data quality audits, stringent security certifications and complies with the new GDPR regulation, to tackle data transparency and trust in the Italian mobile advertising market.
Data-Driven Retail: Maximising Value through First-Party Data and CDP
In this video, you will learn how first-party data and CDPs are reshaping customer engagement