Dotdigital is a marketing automation platform that enables marketers to create, execute, and analyse campaigns across email, SMS, social media, and more. With bidirectional integration between Dotdigital and Zeotap CDP, marketers can streamline their digital marketing efforts by syncing customer data seamlessly. This integration allows Zeotap CDP to fetch data from Dotdigital while also sending enriched user profiles and segments back to Dotdigital. By leveraging this synchronised data, marketers can optimise their multichannel campaigns and enhance audience engagement for better overall results.
Read the Help Docs here: