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CDP Talk: Media. How Sky is Redefining Marketing with CDP

Interview with Varun Vashist, the Head of Group Marketing Technology at Sky

Dive into the world of Customer Data Platforms with Varun Vashist, Head of Group Marketing Technology at Sky, in this insightful interview. Discover the strategic role of CDPs in modern marketing and how Sky is leveraging this technology to drive unparalleled customer experiences.

What You’ll Learn:

  • Key Benefits of CDPs in achieving marketing goals.
  • Implementation Strategies used by leading tech teams.
  • Overcoming Challenges with CDP deployment.
  • Future of Marketing Technology according to a top industry expert.

Varun’s extensive experience and strategic insights offer valuable lessons for marketing professionals and businesses looking to enhance data utilisation and customer engagement through technology.

Watch and learn how integrating a robust Customer Data Platform can transform your marketing strategy and lead to significant business growth.

Ready to dive deeper into the transformative power of CDPs for Media?

Learn more

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"Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favour of their unified stack for all data-related activities."
Virgin Media, O2
Kay SchwabedalChief Digital Officer, Virgin Media O2
"Zeotap has always set the bar when it comes to quality and security. It is part of their DNA."
Steffen Roehn
Steffen Roehnformer CIO, Deutsche Telekom
"Being the data centre for the entire EMEA region, we have found Zeotap to be the right partner to improve our customer data intelligence and the service we provide to our clients."
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Jordi UrbeaChief Revenue Officer, Ogilvy
"Zeotap is a strategic partner of Google Cloud in EMEA, driving additional value and improved experience for our customers with GCP. We realise that leveraging first-party data to drive digital transformation and omni-channel personalisation is top of mind for retailers - while also ensuring the best-possible privacy and security. We believe Zeotap - with its roots in Germany - is an expert and reliable partner to help navigate the first-party data opportunity."
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Adaire Martin-FoxPresident of Google Cloud International and Head of Google Ireland
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