As Artificial Intelligence (AI) rapidly transforms industries, businesses are increasingly leveraging its power to enhance decision-making, automate processes, and improve customer experiences. However, with this power comes the responsibility to ensure AI systems are developed and deployed in compliance with evolving regulations, particularly within the European Union (EU). At Zeotap, we are deeply committed to our European roots, building our solutions for Europe with a strong emphasis on data privacy. We follow European data privacy guidelines rigorously, allowing our customers to use Zeotap CDP’s features confidently, without concerns about compliance. This ethos guides us as we integrate AI functionalities into our CDP, ensuring that every AI capability adheres to the highest standards of privacy and regulatory compliance
Understanding AI Compliance: The EU AI Act
The EU AI Act, which came into force on August 1, 2024, sets harmonized rules for AI systems within the EU, establishing a global benchmark for AI regulation. The Act classifies AI systems into four risk levels—minimal, limited, high, and unacceptable—each with specific obligations and compliance requirements. High-risk AI systems, such as those used in critical areas like healthcare, education, or employment, are subject to stringent regulations to ensure they are safe, transparent, and respect fundamental rights.
Businesses that fail to comply with these regulations face significant penalties, with fines of up to €35 million or 7% of their worldwide annual turnover for using prohibited AI practices. When personal data is involved, both the General Data Protection Regulation (GDPR) and the AI Act apply, necessitating robust data governance and privacy measures. At Zeotap, our commitment to building for Europe means we are continuously aligning our AI initiatives with these regulations, ensuring that the data used within Zeotap CDP for AI initiatives is fully compliant with European guidelines.
Zeotap CDP’s Commitment to Responsible AI: Building Responsibly
At Zeotap, our approach to AI is rooted in responsibility and compliance, driven by our ethos of building from Europe for Europe. We develop our AI solutions with a privacy-by-design mindset, strictly adhering to European data privacy regulations. Our AI features operate within an enterprise-grade security framework that not only meets but exceeds the compliance requirements outlined in the EU AI Act. This commitment to building responsibly is reflected in every aspect of our AI development process.
- Risk Assessment and Management: We proactively map and classify our AI systems by risk level, ensuring that high-risk systems undergo rigorous checks and comply with the necessary regulatory standards. Our compliance processes include documenting use cases, evaluating costs, and assessing the legal implications of the AI models we use, all while keeping our European ethos at the forefront.
- Transparency and User Awareness: At Zeotap, we believe in transparency—not just with regulators but also with our users. Our commitment to European data privacy standards ensures that our users are well-informed and protected.
- Continuous Monitoring and Improvement: AI compliance is an ongoing process. We continuously monitor our AI systems to ensure they remain compliant as regulations evolve. This involves regular updates to our internal resources and governance policies, as well as ongoing training for our teams to stay ahead of compliance obligations. Our dedication to European compliance standards means that we are always aligned with the latest AI compliance guidelines set by Europe.
- Collaboration with Legal and Regulatory Teams: Our dedicated legal team works closely with our product and engineering teams to provide guidance on compliance matters, ensuring that all AI developments are reported, documented, and aligned with both the AI Act and GDPR. This collaboration ensures that our AI capabilities are responsibly built and adhere strictly to European standards.
Partnering with Google: Enhancing AI with Compliance and Innovation
Our partnership with Google further strengthens our commitment to responsible AI. By leveraging Google Cloud’s generative AI models, we are enhancing the capabilities of Zeotap CDP while maintaining a strong focus on compliance and data privacy. This collaboration enables us to provide innovative, user-friendly solutions that prioritize simplicity and results, helping our customers navigate the complexities of modern data management with confidence.
Together with Google, we are exploring the full potential of AI to transform customer data management while adhering to the highest standards of regulatory compliance. Our vision extends beyond merely refining audience targeting; we aim to pioneer new solutions that streamline data integration, automate data mapping, and empower marketers with cutting-edge AI technology that is both powerful and compliant. Staying true to our European ethos, we diligently ensure that all data used within Zeotap CDP aligns with the AI guidelines set by Europe, allowing our customers to leverage AI confidently.
As AI continues to evolve, so too must our approach to managing its impact. At Zeotap, we are dedicated to building AI responsibly, with a steadfast commitment to compliance, privacy, and security. By aligning our AI initiatives with the latest regulatory standards and partnering with industry leaders like Google, we are not only enhancing our platform’s capabilities but also setting a benchmark for responsible AI in the industry. Our European ethos guides us as we ensure that data privacy and compliance are at the heart of all our AI developments. Our goal is to empower businesses to leverage AI confidently, knowing that their data strategies are backed by the highest standards of compliance and ethical governance. To know more, reach out to us here or schedule a demo with us.
