Google BigQuery is a fully-managed cloud data warehouse that allows for efficient storage and analysis of vast amounts of data. Through this bidirectional integration, you can seamlessly share customer data, segments and insights collected and unified by Zeotap CDP, for use in any tools and analyses you run on top of your BigQuery. This integration simplifies your data onboarding process, allowing for direct connections to your source data in BigQuery, and the ‘Sync Frequency’ feature enables automatic data updates. Once onboarded, this data becomes actionable for creating user segments, gaining insights, and executing targeted campaigns across your preferred platforms.
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