In an era where customer data is dispersed and fragmented, achieving high audience match rates can be challenging. Yet, for leading retailers, the ability to accurately identify and reach customers is crucial for driving campaign success and maximising ROI. With Zeotap CDP, businesses are achieving breakthrough results by harnessing deterministic data to increase match rates and reach the right audiences effectively—without sacrificing privacy.
Let’s dive into how Zeotap CDP’s advanced identity resolution is transforming audience reach and helping brands build deeper, more reliable connections in a cookieless environment.
Why Match Rates Matter: The Key to Effective Customer Engagement
Match rates are a critical measure of a brand’s ability to identify and reach customers across platforms and devices. Higher match rates allow for broader, more accurate targeting, enhancing campaign efficiency and ensuring ad dollars are spent wisely. But achieving high match rates requires more than basic data management—it demands a robust, privacy-centric approach that balances reach with compliance, as highlighted in our blog on key CDP trends.
Zeotap CDP empowers brands to bridge gaps in their customer data by integrating first-party data with rich, deterministically matched identifiers. This capability ensures brands can connect with a larger share of their target audience, enabling a data-driven approach that respects privacy while maximizing engagement.
Zeotap CDP’s Approach: Privacy-First Identity Resolution with Deterministic Data
Using Zeotap CDP’s native ID Extension feature, brands can significantly boost match rates by applying deterministic matching. Deterministic data, which relies on verified and consented identifiers, offers a more precise and privacy-compliant way to reach audiences. Unlike probabilistic methods that infer matches based on broad patterns, deterministic matching provides a clear, accurate way to connect with real customers.
How it Works
Zeotap CDP integrates first-party data with additional identifiers—up to 150% more identifiers per profile on average—creating comprehensive, enriched profiles. This approach allows brands to reach a broader audience across key advertising platforms such as Google Ads, Google DV360, Meta, Pinterest, Criteo, and more where high match rates translate to better engagement and conversion opportunities.
A leading retailer recently saw a 20% increase in match rates across their campaigns, enabling them to reach significantly more of their target audience while maintaining a high level of personalisation and relevance.
Increasing Reach in a Privacy-Compliant Way
In today’s privacy-conscious landscape, brands face strict data regulations and a shift away from third-party cookies. Zeotap CDP is designed to help brands navigate this new environment by focusing on first-party data and consented identifiers. The platform’s built-in compliance tools ensure that all data is processed and matched in accordance with global privacy regulations, allowing brands to expand their reach without compromising on compliance.
This retailer’s increased match rate did more than just improve their reach—it enhanced the efficiency of their ad spend by serving ads to audiences who were more likely to engage. By improving match accuracy, Zeotap CDP allowed them to reduce wasted impressions and focus their resources on high-value prospects.
Benefits of Zeotap CDP’s Deterministic Matching:
- Higher Match Rates Across Platforms: By using Zeotap’s advanced ID Extension feature, brands can achieve higher match rates across major advertising platforms, improving audience reach and engagement metrics. Each matched profile is enriched with verified identifiers, providing a clear picture of each customer and reducing guesswork.
- Cost-Effective Audience Expansion: With higher match rates, brands can reach more of their target audience without increasing the budget allocation. The improved accuracy in targeting means that campaigns are more efficient, translating to better ROI.
- Privacy-First and Future-Ready: Zeotap CDP’s focus on deterministic data ensures that all matches are privacy-compliant, respecting consumer preferences and data regulations. As third-party cookies phase out, this privacy-first approach positions brands to succeed in a cookieless future.
Real Results: A 20% Lift in Match Rates and Improved Campaign Efficiency
In a recent example, a leading retailer leveraged Zeotap CDP to see a 20% increase in match rates. By integrating their first-party data with Zeotap’s ID Extension capabilities, they expanded their reach across multiple platforms, leading to better engagement and ultimately higher conversion rates. This outcome not only boosted campaign effectiveness but also optimised ad spend by focusing on audiences with a verified connection to the brand.
With Zeotap CDP, brands can achieve better alignment between data accuracy and customer engagement. Higher match rates mean that brands can be confident that their message reaches the right audience, driving more meaningful interactions and maximising marketing impact.
Future-Proof Your Brand with Zeotap CDP
Achieving high match rates is crucial for retail success in today’s privacy-first landscape. Zeotap CDP empowers leading retailers with tools that transform customer data into strategic advantages. By leveraging deterministic matching, enriched profiles, and compliance-first strategies, Zeotap CDP helps retailers maximise ROAS, extend audience reach, and drive meaningful engagement.
Curious about how Zeotap CDP can transform your marketing strategy? Request a demo today to see the platform in action, or explore our Retail CDP solution to learn more about tailored capabilities for your business. Have questions or want to connect with our team? Visit our Contact Us page—we’d love to hear from you!
