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Zeotap Values: A Pioneer Spirit in Data Management

“Dare to be different. Be a pioneer. Be a leader. Be the kind of person who in the face of adversity will continue to embrace life and walk fearlessly toward the challenge.”

To understand why here at Zeotap, the first value of our Pact is Pioneer, it is worth remembering a little bit of our company’s history.

If you dive deep into our journey, you will know that we did not start by doing everything as intended; our starting point was exploring new ideas, concepts, and technologies until we got the right way to develop our business. Zeotap was born in Berlin in 2014 to provide high-quality data to marketers but soon we recognised a bigger challenge: brands needed to create multi-channel personalised experiences. This required a means to action customer data in a world that prioritises privacy and compliance. And so, in 2020, we launched our Customer Data Platform (CDP), changing completely our skin! 

It took time, effort, courage, and many deconstructions to be here today, building a growing business model and making history. And because we are pioneers at heart, we are in a constant process of improvement.

Being a Pioneer at Zeotap is about venturing into uncharted territory, taking risks, and pushing boundaries to significantly advance and improve our processes, products, technologies, and relations. 

How do we live this value in our daily flows at Zeotap?

Zeotap Team Lisbon Meeting
  • We have a clear and compelling vision of what we want to achieve, and we are driven by our passion to bring change or improvement.
  • We are innovative and creative, and we usually are thinking outside the box to find new solutions.
  • We are always willing to take calculated risks, as we often encounter uncertainty and challenges in our endeavours.
  • We are receptive to new ideas and perspectives, as we are always seeking better ways of doing our work.
  • We are not just interested in being the first; we want to create a positive impact and leave a lasting legacy.

Our dynamic work routine invites every Zeotapper to think differently, innovate and never, ever settle in the comfort zone.
Check out what Juliana Zanona from our “People & Culture team” says about this value:

“For me being a Pioneer at Zeotap starts when I find a room to question things. Why do we do this? Are we doing it the best way? Can we do it differently? And from there, together with my team develop and implement new ideas and projects that improve our processes, making us unique, as a team, as a company.” 

Being a pioneer at Zeotap is an exciting and challenging journey, and it can lead to significant breakthroughs and transformative changes that shape the company and its vision for the better.

Are you enjoying learning more about our values?
Stay tuned for the next blog, we will explore our second value: ADAPTIVE

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